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Napier optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Specsavers was the most searched among napier optometrists in New Zealand, with an estimated 97K branded searches and 75.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Specsavers75.9%
  2. OPSM23.9%
  3. Bennett + Pearson Optometrists0.1%
  4. Herb Maynard Optometrist0.05%
  5. Pearson + Hooker Optometrists0.04%

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Share of SearchLeaderboard

Compare Napier optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among napier optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBennett + Pearson OptometristsHerb Maynard OptometristPearson + Hooker Optometrists
Oct 202577.5%22.3%0.13%0.04%0.04%
Nov 202576.1%23.8%0.11%0.03%0.02%
Dec 202574.7%25.2%0.12%0.02%0.03%
Jan 202677.4%22.5%0.07%0.04%0.03%
Feb 202678.2%21.6%0.11%0.03%0.04%
Mar 202678.6%21.3%0.1%0.04%0.03%
Apr 202679.1%20.8%0.09%0.04%0.03%
May 202678.1%21.7%0.12%0.05%0.03%
Jun 202675.8%23.9%0.13%0.06%0.03%
Jul 202675.4%24.5%0.1%0.06%0.04%
Aug 202675.9%23.9%0.1%0.05%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Specsavers

    75.9%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.5 points

  2. 2.OPSM

    23.9%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.5 points

  3. 3.Bennett + Pearson Optometrists

    0.1%

    held 3rd · 130 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Herb Maynard Optometrist

    0.05%

    held 4th · 70 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Pearson + Hooker Optometrists

    0.04%

    held 5th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among napier optometrists in New Zealand?

In August 2026, Specsavers was the most searched among napier optometrists in New Zealand, with an estimated 97K branded searches and 75.9% estimated Share of Search within this set. OPSM is in 2nd place, 51.9 percentage points behind at 23.9% Share of Search.

New Zealand napier optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specsavers77.5% → 75.9%79.1%Apr 202674.7%Dec 20251st
OPSM22.3% → 23.9%25.2%Dec 202520.8%Apr 20262nd
Bennett + Pearson Optometrists0.13% → 0.1%0.13%Jun 20260.07%Jan 20263rd
Herb Maynard Optometrist0.04% → 0.05%0.06%Jun 20260.02%Dec 20254th
Pearson + Hooker Optometrists0.04%0.04%Feb 20260.02%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand decreased from 77.5% to 75.9%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among napier optometrists in New Zealand increased from 22.3% to 23.9%.
  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand peaked at 79.1% in April 2026 and was lowest at 74.7% in December 2025.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among napier optometrists in New Zealand peaked at 25.2% in December 2025 and was lowest at 20.8% in April 2026.
  • Across the 11 months ending August 2026, Bennett + Pearson Optometrists, Herb Maynard Optometrist and Pearson + Hooker Optometrists held steady: their estimated Share of Search among napier optometrists in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand napier optometrists in August 2026?

  1. In August 2026, Specsavers gained estimated Share of Search among napier optometrists in New Zealand, from 75.4% to 75.9%.

  2. In August 2026, OPSM lost estimated Share of Search among napier optometrists in New Zealand, from 24.5% to 23.9%.

  3. Estimated monthly branded searches for Herb Maynard Optometrist in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 18.8% over 11 measured months, from 160 to 130 in August 2026.

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