Brandwave

OPI vs Sally Hansen:Which is more popular?

In September 2026, OPI had more branded searches than Sally Hansen among nail polish brands in New Zealand. OPI had about 2,200 branded searches, while Sally Hansen had 430. OPI made up 21% of all nail polish brand searches we track, and Sally Hansen accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about nail polish brands, both OPI and Sally Hansen appeared in all four answers. OPI was mentioned before Sally Hansen in three out of four answers.

Among nail polish brands in New Zealand in September 2026

Who do people search for more?

OPI, about 5 searches for every 1 for Sally Hansen

OPI 2.2K searchesSally Hansen 430 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

OPI in 4 of 4Sally Hansen in 4 of 4

Who does AI recommend more?

OPI, named ahead of Sally Hansen in 3 of 4 answers

OPI first in 3Sally Hansen first in 1

Follow OPI vs Sally Hansen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top nail polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both OPI and Sally Hansen showed up in all four answers. OPI was listed before Sally Hansen in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OPI1st
  2. Sally Hansen2nd
  3. Essie3rd
  4. Essence4th
  5. Gelish–
  6. Kester Black–
  7. Hanami–
  8. NSI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OPI4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sally Hansen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Essie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Essence2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gelish0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kester Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hanami0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NSI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nail polish brands

4 answers

  • Asked ChatGPT

    “Which nail polish brand should I buy in New Zealand?”

    1. 1OPI
    2. 2Sally Hansen
    3. 3Essie
    4. 4Essence

  • Asked ChatGPT

    “What are the best nail polish brands in New Zealand?”

    1. 1OPI
    2. 2Essie
    3. 3Sally Hansen

  • Asked ChatGPT

    “What's the best nail polish brand in New Zealand for everyday wear?”

    1. 1Essie
    2. 2Sally Hansen
    3. 3OPI

  • Searched Google, AI Overview

    “best nail polish nz”

    1. 1OPI
    2. 2Sally Hansen
    3. 3Essence

  • Searched Google, AI Overview

    “gel nail polish nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OPI or Sally Hansen more popular in search?

This chart shows how often people search Google for OPI and Sally Hansen by name. Each line represents a brand's share of searches for all eight nail polish brands we track, month by month, from searches in New Zealand.

OPI and Sally Hansen among nail polish brands in New Zealand, by month

Share of searches by month for OPI, Sally Hansen. The figures are in the table below the chart.

View monthly share of searches table
MonthGelishOPIEssieEssenceSally HansenKester BlackHanamiNSI
Oct 202545.2%22.2%12.8%9.8%3.9%4.9%1.1%0.1%
Nov 202542.6%21.6%14.9%8.9%4.2%6.6%1.2%0.09%
Dec 202546.8%20.3%12.7%5.3%3.3%10.7%0.73%0.07%
Jan 202646.6%21%14%6.3%3.9%7.1%1%0.08%
Feb 202646.4%25.1%13.2%7.1%3.9%3.4%0.72%0.1%
Mar 202643.1%25.2%13.5%9%3.6%4.9%0.69%0.1%
Apr 202641.8%27.1%16.3%8.8%3.8%1.7%0.39%0.1%
May 202637.7%29.7%16.6%9.1%4.2%2%0.65%0.09%
Jun 202638.9%30%14.6%10.1%3.9%1.7%0.66%0.09%
Jul 202639%26.5%17.3%11.7%3.1%1.6%0.63%0.09%
Aug 202640.4%22.8%17.9%12.5%4%1.7%0.64%0.09%
Sep 202643%21%16%13%4.1%2.1%0.67%0.1%

How has the OPI and Sally Hansen comparison changed over the last 12 months?

3 findings
  • OPI was ahead of Sally Hansen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OPI’s share of searches among nail polish brands in New Zealand moved from 22.2% to 21%, and its estimated monthly branded searches held steady at 2.2K.
  • Across the 12 months ending September 2026, Sally Hansen’s share of searches among nail polish brands in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 390 to 430.

How did search popularity change for New Zealand nail polish brands in September 2026?

2 changes

  1. In September 2026, OPI lost share of searches among nail polish brands in New Zealand, from 22.8% to 21%.

  2. Estimated monthly branded searches for Sally Hansen in New Zealand rose 10.3% over 12 measured months, from 390 to 430 in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using OPI’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OPI

7 branded search terms

  • opi
  • opi nail envy
  • opi nail gel
  • opi nail lacquer
  • opi nail paint
  • opi nails
  • opi rapidry

Sally Hansen

5 branded search terms

  • sally hansen
  • sally hansen instadri
  • sally hansen nails
  • sallyhansen
  • sallyhansen nails

How the Brand Demand Index is measured

Other head-to-heads among nail polish brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free