Essie vs OPI:Which is more popular?
In September 2026, OPI had more branded searches than Essie among nail polish brands in New Zealand. OPI had about 2,200 branded searches, while Essie had 1,680. OPI made up 21% of all nail polish brand searches we track, and Essie accounted for 16%. When we asked ChatGPT and Google AI Overviews about nail polish brands, OPI appeared in all four answers and Essie in three. OPI was mentioned before Essie in three out of four answers.
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Top nail polish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, OPI appeared in all four answers. Essie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. OPI was listed before Essie in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OPI1st
Sally Hansen2nd
Essie3rd
Essence4th
Gelish–
Kester Black–
Hanami–
NSI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OPI4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sally Hansen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Essie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Essence2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gelish0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kester Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hanami0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NSI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nail polish brands
4 answers
Asked ChatGPT
“Which nail polish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best nail polish brands in New Zealand?”
Asked ChatGPT
“What's the best nail polish brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best nail polish nz”
Searched Google, AI Overview
“gel nail polish nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Essie or OPI more popular in search?
This chart shows how often people search Google for Essie and OPI by name. Each line represents a brand's share of searches for all eight nail polish brands we track, month by month, from searches in New Zealand.
Share of searches by month for OPI, Essie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gelish | OPI | Essie | Essence | Sally Hansen | Kester Black | Hanami | NSI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 22.2% | 12.8% | 9.8% | 3.9% | 4.9% | 1.1% | 0.1% |
| Nov 2025 | 42.6% | 21.6% | 14.9% | 8.9% | 4.2% | 6.6% | 1.2% | 0.09% |
| Dec 2025 | 46.8% | 20.3% | 12.7% | 5.3% | 3.3% | 10.7% | 0.73% | 0.07% |
| Jan 2026 | 46.6% | 21% | 14% | 6.3% | 3.9% | 7.1% | 1% | 0.08% |
| Feb 2026 | 46.4% | 25.1% | 13.2% | 7.1% | 3.9% | 3.4% | 0.72% | 0.1% |
| Mar 2026 | 43.1% | 25.2% | 13.5% | 9% | 3.6% | 4.9% | 0.69% | 0.1% |
| Apr 2026 | 41.8% | 27.1% | 16.3% | 8.8% | 3.8% | 1.7% | 0.39% | 0.1% |
| May 2026 | 37.7% | 29.7% | 16.6% | 9.1% | 4.2% | 2% | 0.65% | 0.09% |
| Jun 2026 | 38.9% | 30% | 14.6% | 10.1% | 3.9% | 1.7% | 0.66% | 0.09% |
| Jul 2026 | 39% | 26.5% | 17.3% | 11.7% | 3.1% | 1.6% | 0.63% | 0.09% |
| Aug 2026 | 40.4% | 22.8% | 17.9% | 12.5% | 4% | 1.7% | 0.64% | 0.09% |
| Sep 2026 | 43% | 21% | 16% | 13% | 4.1% | 2.1% | 0.67% | 0.1% |
How has the Essie and OPI comparison changed over the last 12 months?
3 findings
- OPI was ahead of Essie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essie’s share of searches among nail polish brands in New Zealand moved from 12.8% to 16%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
- Across the 12 months ending September 2026, OPI’s share of searches among nail polish brands in New Zealand moved from 22.2% to 21%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand nail polish brands in September 2026?
2 changes
In September 2026, Essie lost share of searches among nail polish brands in New Zealand, from 17.9% to 16%.
In September 2026, OPI lost share of searches among nail polish brands in New Zealand, from 22.8% to 21%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Essie’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nail polish brands
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