Brandwave

Revolut vs Xe:Which is more popular in New Zealand?

In October 2026, Revolut had more branded searches than Xe among money transfer services in New Zealand. Revolut had about 10,400 branded searches, while Xe had 7,530. Revolut made up 13.6% of all money transfer service searches we track, and Xe accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about money transfer services, Xe appeared in three of the five answers and Revolut in none.

Among money transfer services in New Zealand in October 2026

Who do people search for more?

Revolut, about 38% more searches than Xe

Revolut 10.4K searchesXe 7.5K searches

Who does AI mention more?

Xe, mentioned in 3 of 5 answers, Revolut in 0

Xe in 3 of 5Revolut in 0 of 5

Who does AI recommend more?

Xe, the only one of the two named

Xe first in 3Revolut never named

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Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Revolut did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Remitly2nd
  3. OFX3rd
  4. Xe4th
  5. Western Union5th
  6. Revolut–
  7. MoneyGram–
  8. WorldRemit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Western Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Revolut or Xe more popular in search?

This chart shows how often people search Google for Revolut and Xe by name. Each line represents a brand's share of searches for all eight money transfer services we track, month by month, from searches in New Zealand.

Revolut and Xe among money transfer services in New Zealand, by month

Share of searches by month for Revolut, Xe. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionRevolutMoneyGramXeRemitlyWiseOFXWorldRemit
Nov 202550.9%10.4%9.7%9.3%13.3%3.8%2.1%0.5%
Dec 202553.6%10.9%10.3%9.8%9.4%3.3%2.1%0.54%
Jan 202650.3%12.6%9.5%11.1%9%4.4%2.6%0.51%
Feb 202654%11.1%10.2%9.8%8%4.1%2.3%0.53%
Mar 202643.7%10.9%8.2%9.7%8%13.2%5.7%0.54%
Apr 202624.2%5%4.5%5.4%4.3%55.1%1.1%0.2%
May 202614.2%3.6%3.3%3.2%3.3%71.5%0.73%0.17%
Jun 202622.8%7.1%4.4%5.1%5%52.5%3.1%0.23%
Jul 202623.4%7.5%5.3%4.2%4.3%54.2%0.95%0.2%
Aug 202631.9%6.9%7.1%5.8%5.8%41.1%1.1%0.26%
Sep 202637.8%12%8.8%8.5%8.3%19.8%4.5%0.32%
Oct 202643.6%13.6%12%9.9%9.7%5.6%5.4%0.28%

How has branded search for Revolut and Xe changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Xe took it in April 2026, Revolut took it in May 2026.
  • Across the 12 months ending October 2026, Revolut’s share of searches among money transfer services in New Zealand moved from 10.4% to 13.6%, and its estimated monthly branded searches moved from 8.3K to 10.4K.
  • Across the 12 months ending October 2026, Xe’s share of searches among money transfer services in New Zealand moved from 9.3% to 9.9%, and its estimated monthly branded searches moved from 7.4K to 7.5K.

How did search popularity change for New Zealand money transfer services in October 2026?

2 changes
  1. In October 2026, Revolut overtook Wise to rank 2nd among money transfer services in New Zealand, with 13.6% of the searches.

  2. In October 2026, Xe overtook Wise to rank 4th among money transfer services in New Zealand, with 9.9% of the searches.

How are Revolut’s and Xe’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Revolut’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Revolut

6 branded search terms

  • revolut
  • revolut app
  • revolut business
  • revolut crypto
  • revolut metal
  • revolut ultra

Xe

4 branded search terms

  • xe currency
  • xe exchange rate
  • xe money transfer
  • xe send money

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

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