Brandwave

Elgas vs OnGas:Which is more popular?

In September 2026, Elgas had more branded searches than OnGas among LPG suppliers in New Zealand. Elgas had about 6,810 branded searches, while OnGas had 690. Elgas made up 37.5% of all LPG supplier searches we track, and OnGas accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about LPG suppliers, Elgas appeared in all five answers and OnGas in none.

Among LPG suppliers in New Zealand in September 2026

Who do people search for more?

Elgas, about 10 searches for every 1 for OnGas

Elgas 6.8K searchesOnGas 690 searches

Who does AI mention more?

Elgas, mentioned in every answer we collected

Elgas in 5 of 5OnGas in 0 of 5

Who does AI recommend more?

Elgas, the only one of the two named

Elgas first in 4OnGas never named

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Top LPG suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elgas appeared in all five answers. OnGas did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rockgas1st
  2. Genesis Energy2nd
  3. Elgas3rd
  4. LPG4U4th
  5. OnGas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rockgas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elgas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genesis Energy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LPG4U2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnGas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LPG suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Elgas or OnGas more popular in search?

This chart shows how often people search Google for Elgas and OnGas by name. Each line represents a brand's share of searches for all five LPG suppliers we track, month by month, from searches in New Zealand.

Elgas and OnGas among LPG suppliers in New Zealand, by month

Share of searches by month for Elgas, OnGas. The figures are in the table below the chart.

View monthly share of searches table
MonthRockgasElgasLPG4UOnGasGenesis Energy
Oct 202551.9%38.7%3.4%4.7%1.4%
Nov 202551.6%38.5%3.3%5.2%1.3%
Dec 202556.5%32.7%3.5%6.1%1.3%
Jan 202652.1%36.8%3.9%5.8%1.4%
Feb 202656%33.2%4.3%4.9%1.7%
Mar 202652.4%37.8%3.9%4.2%1.6%
Apr 202652%38.3%4%4%1.7%
May 202652.1%38.5%4.1%3.4%2%
Jun 202652.2%38.4%4.1%3.4%1.9%
Jul 202652%38.5%4%3.4%2.1%
Aug 202651.9%38.8%4.1%3.2%2%
Sep 202651.8%37.5%4.8%3.8%2%

How has the Elgas and OnGas comparison changed over the last 12 months?

3 findings
  • Elgas was ahead of OnGas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elgas’ share of searches among LPG suppliers in New Zealand moved from 38.7% to 37.5%, and its estimated monthly branded searches moved from 10.1K to 6.8K.
  • Across the 12 months ending September 2026, OnGas’ share of searches among LPG suppliers in New Zealand moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 1.2K to 690.

How did search popularity change for New Zealand LPG suppliers in September 2026?

2 changes
  1. In September 2026, OnGas gained share of searches among LPG suppliers in New Zealand, from 3.2% to 3.8%.

  2. In September 2026, Elgas lost share of searches among LPG suppliers in New Zealand, from 38.8% to 37.5%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Elgas’ and OnGas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgas

5 branded search terms

  • elgas
  • elgas gas
  • elgas gas bottle
  • elgas lpg
  • elgas order

OnGas

5 branded search terms

  • on gas
  • ongas
  • ongas bottle swap
  • ongas lpg
  • vector ongas

How the Brand Demand Index is measured

Other head-to-heads among LPG suppliers

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