Fox Racing vs Troy Lee Designs:Which is more popular?
In September 2026, Troy Lee Designs had more branded searches than Fox Racing among long sleeve jersey brands in New Zealand. Troy Lee Designs had about 720 branded searches, while Fox Racing had 60. Troy Lee Designs made up 31.4% of all long sleeve jersey brand searches we track, and Fox Racing accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about long sleeve jersey brands, Fox Racing and Troy Lee Designs each appeared in two of the four answers. Fox Racing was mentioned before Troy Lee Designs in every answer that named either.
Who do people search for more?
Troy Lee Designs, about 12 searches for every 1 for Fox Racing
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Fox Racing, named ahead of Troy Lee Designs in 2 of 2 answers
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Top long sleeve jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fox Racing and Troy Lee Designs were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Fox Racing was listed before Troy Lee Designs in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fox Racing1st
- Troy Lee Designs2nd
Tineli3rd
Castelli4th
Rapha5th
Assos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tineli3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Castelli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rapha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Troy Lee Designs2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fox Racing2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Assos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about long sleeve jersey brands
4 answers
Asked ChatGPT
“Which long sleeve jersey brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best long sleeve jersey brands in New Zealand?”
Asked ChatGPT
“What's the best long sleeve jersey brand in New Zealand for cool weather rides?”
Searched Google, AI Overview
“best cycling jersey”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“long sleeve cycling jersey nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fox Racing or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Fox Racing and Troy Lee Designs by name. Each line represents a brand's share of searches for all six long sleeve jersey brands we track, month by month, from searches in New Zealand.
Share of searches by month for Troy Lee Designs, Fox Racing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rapha | Troy Lee Designs | Tineli | Castelli | Assos | Fox Racing |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.3% | 17% | 10.4% | 7% | 2.6% |
| Nov 2025 | 32.7% | 27.4% | 18.3% | 8.7% | 9.9% | 3% |
| Dec 2025 | 29.9% | 30.8% | 16.7% | 8.1% | 10.3% | 4.3% |
| Jan 2026 | 37.4% | 30.3% | 13.4% | 8% | 8% | 2.9% |
| Feb 2026 | 32.6% | 30.9% | 13.7% | 9.4% | 10.3% | 3% |
| Mar 2026 | 30.4% | 35.2% | 12.8% | 9.2% | 9.6% | 2.8% |
| Apr 2026 | 32.7% | 29.4% | 13.1% | 11.8% | 9.8% | 3.3% |
| May 2026 | 36.4% | 26.8% | 11.9% | 13.8% | 9.7% | 1.5% |
| Jun 2026 | 34% | 30.6% | 11.1% | 12.8% | 8.1% | 3.4% |
| Jul 2026 | 36.5% | 26.9% | 14.6% | 11% | 8.7% | 2.3% |
| Aug 2026 | 33.9% | 30.5% | 13.6% | 9.3% | 10.2% | 2.5% |
| Sep 2026 | 34.9% | 31.4% | 14% | 8.7% | 8.3% | 2.6% |
How has the Fox Racing and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- Troy Lee Designs was ahead of Fox Racing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among long sleeve jersey brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches held steady at 60.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among long sleeve jersey brands in New Zealand moved from 31.3% to 31.4%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand long sleeve jersey brands in September 2026?
1 change
In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fox Racing’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
2 branded search terms
- fox jersey
- fox mtb jersey
Troy Lee Designs
1 branded search term
- troy lee designs
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