Brandwave

Castelli vs Tineli:Which is more popular?

In September 2026, Tineli had more branded searches than Castelli among long sleeve jersey brands in New Zealand. Tineli had about 320 branded searches, while Castelli had 200. Tineli made up 14% of all long sleeve jersey brand searches we track, and Castelli accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about long sleeve jersey brands, Castelli and Tineli each appeared in three of the four answers. Tineli was mentioned before Castelli in two out of three answers.

Among long sleeve jersey brands in New Zealand in September 2026

Who do people search for more?

Tineli, about 60% more searches than Castelli

Tineli 320 searchesCastelli 200 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Castelli in 3 of 4Tineli in 3 of 4

Who does AI recommend more?

Tineli, named ahead of Castelli in 2 of 3 answers

Tineli first in 2Castelli first in 1

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Top long sleeve jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Castelli was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tineli was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tineli was listed before Castelli in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. Troy Lee Designs2nd
  3. Tineli3rd
  4. Castelli4th
  5. Rapha5th
  6. Assos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tineli3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Castelli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rapha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Troy Lee Designs2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fox Racing2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Assos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about long sleeve jersey brands

4 answers

  • Asked ChatGPT

    “Which long sleeve jersey brand should I buy in New Zealand?”

    1. 1Castelli
    2. 2Tineli

  • Asked ChatGPT

    “What are the best long sleeve jersey brands in New Zealand?”

    1. 1Fox Racing
    2. 2Troy Lee Designs
    3. 3Rapha
    4. 4Castelli

  • Asked ChatGPT

    “What's the best long sleeve jersey brand in New Zealand for cool weather rides?”

    1. 1Tineli
    2. 2Castelli
    3. 3Rapha

  • Searched Google, AI Overview

    “best cycling jersey”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “long sleeve cycling jersey nz”

    1. 1Fox Racing
    2. 2Troy Lee Designs
    3. 3Tineli

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Castelli or Tineli more popular in search?

This chart shows how often people search Google for Castelli and Tineli by name. Each line represents a brand's share of searches for all six long sleeve jersey brands we track, month by month, from searches in New Zealand.

Castelli and Tineli among long sleeve jersey brands in New Zealand, by month

Share of searches by month for Tineli, Castelli. The figures are in the table below the chart.

View monthly share of searches table
MonthRaphaTroy Lee DesignsTineliCastelliAssosFox Racing
Oct 202531.7%31.3%17%10.4%7%2.6%
Nov 202532.7%27.4%18.3%8.7%9.9%3%
Dec 202529.9%30.8%16.7%8.1%10.3%4.3%
Jan 202637.4%30.3%13.4%8%8%2.9%
Feb 202632.6%30.9%13.7%9.4%10.3%3%
Mar 202630.4%35.2%12.8%9.2%9.6%2.8%
Apr 202632.7%29.4%13.1%11.8%9.8%3.3%
May 202636.4%26.8%11.9%13.8%9.7%1.5%
Jun 202634%30.6%11.1%12.8%8.1%3.4%
Jul 202636.5%26.9%14.6%11%8.7%2.3%
Aug 202633.9%30.5%13.6%9.3%10.2%2.5%
Sep 202634.9%31.4%14%8.7%8.3%2.6%

How has the Castelli and Tineli comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Castelli took it in May 2026, Tineli took it in July 2026.
  • Across the 12 months ending September 2026, Castelli’s share of searches among long sleeve jersey brands in New Zealand moved from 10.4% to 8.7%, and its estimated monthly branded searches moved from 240 to 200.
  • Across the 12 months ending September 2026, Tineli’s share of searches among long sleeve jersey brands in New Zealand moved from 17% to 14%, and its estimated monthly branded searches moved from 390 to 320.

How did search popularity change for New Zealand long sleeve jersey brands in September 2026?

2 changes

  1. In September 2026, Castelli lost share of searches among long sleeve jersey brands in New Zealand, from 9.3% to 8.7%.

  2. Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Castelli’s and Tineli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castelli

2 branded search terms

  • castelli
  • castelli cycling

Tineli

1 branded search term

  • tineli

How the Brand Demand Index is measured

Other head-to-heads among long sleeve jersey brands

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