Brandwave

DeWalt vs Husqvarna:Which is more popular?

In September 2026, DeWalt had more branded searches than Husqvarna among leaf blower brands in New Zealand. DeWalt had about 16,100 branded searches, while Husqvarna had 7,190. DeWalt made up 23.7% of all leaf blower brand searches we track, and Husqvarna accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about leaf blower brands, DeWalt and Husqvarna each appeared in two of the five answers. DeWalt and Husqvarna were each mentioned first in two of the four answers that named either.

Among leaf blower brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 2 searches for every 1 for Husqvarna

DeWalt 16.1K searchesHusqvarna 7.2K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

DeWalt in 2 of 5Husqvarna in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

DeWalt first in 2Husqvarna first in 2

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Top leaf blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Husqvarna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt and Husqvarna were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Makita2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. DeWalt5th
  6. Milwaukee6th
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leaf blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Husqvarna more popular in search?

This chart shows how often people search Google for DeWalt and Husqvarna by name. Each line represents a brand's share of searches for all seven leaf blower brands we track, month by month, from searches in New Zealand.

DeWalt and Husqvarna among leaf blower brands in New Zealand, by month

Share of searches by month for DeWalt, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiStihlHusqvarnaMilwaukeeECHO
Oct 202524.4%19.7%19.8%15.5%16.7%3.6%0.19%
Nov 202521.2%21%23.7%16.3%14.2%3.4%0.19%
Dec 202522.5%17.7%25.9%17.2%13.2%3.3%0.21%
Jan 202623.4%18.3%23.1%17.9%14.1%2.9%0.21%
Feb 202623.8%20.1%19.9%18.2%14.3%3.5%0.18%
Mar 202624%20.8%21.3%15.8%14.1%3.8%0.2%
Apr 202624.4%21.3%20.1%16.4%14.2%3.6%0.17%
May 202625%22.6%16.2%18.2%13.4%4.4%0.23%
Jun 202626.1%26.1%16.2%15.1%11.6%4.6%0.2%
Jul 202626.1%24.9%16.7%15.8%11.8%4.5%0.17%
Aug 202625.9%25.4%17.9%14.3%10.5%5.9%0.19%
Sep 202626.9%23.7%20.6%13.7%10.6%4.4%0.21%

How has the DeWalt and Husqvarna comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Husqvarna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among leaf blower brands in New Zealand moved from 19.7% to 23.7%, and its estimated monthly branded searches moved from 12.2K to 16.1K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among leaf blower brands in New Zealand moved from 16.7% to 10.6%, and its estimated monthly branded searches moved from 10.3K to 7.2K.

How did search popularity change for New Zealand leaf blower brands in September 2026?

2 changes

  1. In September 2026, DeWalt lost share of searches among leaf blower brands in New Zealand, from 25.4% to 23.7%.

  2. Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

15 branded search terms

  • dewalt
  • dewalt blower
  • dewalt chainsaw
  • dewalt drop saw
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box

Husqvarna

9 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna hamilton
  • husqvarna motorbike
  • husqvarna weed eater

How the Brand Demand Index is measured

Other head-to-heads among leaf blower brands

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