Brandwave

Framer vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than Framer among landing page builders in New Zealand. Wix had about 15,000 branded searches, while Framer had 260. Wix made up 88.7% of all landing page builder searches we track, and Framer accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about landing page builders, Wix appeared in three of the five answers and Framer in two. Wix was mentioned before Framer in three out of four answers that named either.

Among landing page builders in New Zealand in September 2026

Who do people search for more?

Wix, about 58 searches for every 1 for Framer

Wix 14.9K searchesFramer 260 searches

Who does AI mention more?

Wix, mentioned in 3 of 5 answers, Framer in 2

Wix in 3 of 5Framer in 2 of 5

Who does AI recommend more?

Wix, named ahead of Framer in 3 of 4 answers

Wix first in 3Framer first in 1

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Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Framer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wix was listed before Framer in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Carrd3rd
  4. Wix4th
  5. Framer5th
  6. Instapage6th
  7. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carrd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unbounce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Framer or Wix more popular in search?

This chart shows how often people search Google for Framer and Wix by name. Each line represents a brand's share of searches for all seven landing page builders we track, month by month, from searches in New Zealand.

Framer and Wix among landing page builders in New Zealand, by month

Share of searches by month for Wix, Framer. The figures are in the table below the chart.

View monthly share of searches table
MonthWixCarrdFramerUnbounceClickFunnelsLeadpagesInstapage
Oct 202590.1%7.5%1%0.39%0.74%0.25%0.05%
Nov 202588.1%9.2%1.2%0.59%0.59%0.18%0.06%
Dec 202586.1%11.2%0.99%0.63%0.56%0.42%0.07%
Jan 202685.9%11.1%1.2%0.52%0.69%0.52%0.11%
Feb 202688%9.3%1%0.59%0.65%0.29%0.18%
Mar 202689%9%0.82%0.44%0.53%0.19%0.1%
Apr 202686.8%10.5%1.2%0.57%0.46%0.34%0.11%
May 202687.1%10.4%1.2%0.51%0.4%0.23%0.17%
Jun 202687%10.4%1.2%0.57%0.46%0.23%0.11%
Jul 202688.6%9.1%1.2%0.52%0.29%0.17%0.06%
Aug 202687%10.7%1.2%0.46%0.29%0.17%0.17%
Sep 202688.7%9%1.5%0.36%0.3%0.12%0.06%

How has the Framer and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of Framer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Framer’s share of searches among landing page builders in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 210 to 260.
  • Across the 12 months ending September 2026, Wix’s share of searches among landing page builders in New Zealand moved from 90.1% to 88.7%, and its estimated monthly branded searches moved from 18.4K to 14.9K.

How did search popularity change for New Zealand landing page builders in September 2026?

2 changes

  1. In September 2026, Wix gained share of searches among landing page builders in New Zealand, from 87% to 88.7%.

  2. Estimated monthly branded searches for Framer in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Framer’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Framer

1 branded search term

  • framer templates

Wix

3 branded search terms

  • wix
  • wix filter search
  • wix templates

How the Brand Demand Index is measured

Other head-to-heads among landing page builders

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