Brandwave

KitchenAid vs Ninja:Which is more popular?

In September 2026, KitchenAid had more branded searches than Ninja among knife set brands in New Zealand. KitchenAid had about 6,530 branded searches, while Ninja had 1,270. KitchenAid made up 61.5% of all knife set brand searches we track, and Ninja accounted for 12%. When we asked ChatGPT and Google AI Overviews about knife set brands, neither KitchenAid nor Ninja appeared in any of the five answers.

Among knife set brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 5 searches for every 1 for Ninja

KitchenAid 6.5K searchesNinja 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

KitchenAid in 0 of 5Ninja in 0 of 5

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Top knife set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Ninja showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. Global Knives2nd
  3. Wusthof3rd
  4. ZWILLING4th
  5. KitchenAid–
  6. Ninja–
  7. Joseph Joseph–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wusthof4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Global Knives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about knife set brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Ninja more popular in search?

This chart shows how often people search Google for KitchenAid and Ninja by name. Each line represents a brand's share of searches for all seven knife set brands we track, month by month, from searches in New Zealand.

KitchenAid and Ninja among knife set brands in New Zealand, by month

Share of searches by month for KitchenAid, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidNinjaVictorinoxJoseph JosephGlobal KnivesWusthofZWILLING
Oct 202562.2%8.8%12.2%5.6%5.6%4%1.6%
Nov 202569.3%8.9%7.9%4.4%4.7%3.6%1.3%
Dec 202568.1%8.5%9.3%4.2%4.8%3.7%1.5%
Jan 202663.1%10.2%10.4%5.8%5%4.2%1.4%
Feb 202666%9.7%9.2%5%4.1%4.4%1.5%
Mar 202664.4%8.1%10.2%6%4.3%5.3%1.7%
Apr 202662.2%11.1%9.8%5.8%4.5%4.6%2.1%
May 202663.1%11.1%9.8%5.8%4.3%4.3%1.7%
Jun 202661.9%11.3%9.9%5.8%5.1%3.9%2.1%
Jul 202657%11.2%11.6%5.2%6.6%6.6%1.9%
Aug 202656.6%10.1%11.5%6.4%6.8%7%1.5%
Sep 202661.5%12%9.4%5.6%5%4.9%1.6%

How has the KitchenAid and Ninja comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Ninja in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among knife set brands in New Zealand moved from 62.2% to 61.5%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among knife set brands in New Zealand moved from 8.8% to 12%, and its estimated monthly branded searches moved from 930 to 1.3K.

How did search popularity change for New Zealand knife set brands in September 2026?

2 changes

  1. In September 2026, Ninja overtook Victorinox to rank 2nd among knife set brands in New Zealand, with 12% of the searches.

  2. In September 2026, KitchenAid gained share of searches among knife set brands in New Zealand, from 56.6% to 61.5%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

Ninja

2 branded search terms

  • ninja blast
  • ninja foodi

How the Brand Demand Index is measured

Other head-to-heads among knife set brands

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