Joseph Joseph vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Joseph Joseph among knife set brands in New Zealand. KitchenAid had about 6,530 branded searches, while Joseph Joseph had 590. KitchenAid made up 61.5% of all knife set brand searches we track, and Joseph Joseph accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about knife set brands, neither Joseph Joseph nor KitchenAid appeared in any of the five answers.
Who do people search for more?
KitchenAid, about 11 searches for every 1 for Joseph Joseph
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top knife set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Joseph Joseph nor KitchenAid showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wusthof4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Global Knives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knife set brands
5 answers
Asked ChatGPT
“Which knife set brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best knife set brands in New Zealand?”
Asked ChatGPT
“What's the best knife set brand in New Zealand for a home kitchen?”
Searched Google, AI Overview
“best knife set”
Searched Google, AI Overview
“kitchen knife set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Joseph Joseph or KitchenAid more popular in search?
This chart shows how often people search Google for Joseph Joseph and KitchenAid by name. Each line represents a brand's share of searches for all seven knife set brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, Joseph Joseph. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Ninja | Victorinox | Joseph Joseph | Global Knives | Wusthof | ZWILLING |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 8.8% | 12.2% | 5.6% | 5.6% | 4% | 1.6% |
| Nov 2025 | 69.3% | 8.9% | 7.9% | 4.4% | 4.7% | 3.6% | 1.3% |
| Dec 2025 | 68.1% | 8.5% | 9.3% | 4.2% | 4.8% | 3.7% | 1.5% |
| Jan 2026 | 63.1% | 10.2% | 10.4% | 5.8% | 5% | 4.2% | 1.4% |
| Feb 2026 | 66% | 9.7% | 9.2% | 5% | 4.1% | 4.4% | 1.5% |
| Mar 2026 | 64.4% | 8.1% | 10.2% | 6% | 4.3% | 5.3% | 1.7% |
| Apr 2026 | 62.2% | 11.1% | 9.8% | 5.8% | 4.5% | 4.6% | 2.1% |
| May 2026 | 63.1% | 11.1% | 9.8% | 5.8% | 4.3% | 4.3% | 1.7% |
| Jun 2026 | 61.9% | 11.3% | 9.9% | 5.8% | 5.1% | 3.9% | 2.1% |
| Jul 2026 | 57% | 11.2% | 11.6% | 5.2% | 6.6% | 6.6% | 1.9% |
| Aug 2026 | 56.6% | 10.1% | 11.5% | 6.4% | 6.8% | 7% | 1.5% |
| Sep 2026 | 61.5% | 12% | 9.4% | 5.6% | 5% | 4.9% | 1.6% |
How has the Joseph Joseph and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among knife set brands in New Zealand held steady at 5.6%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among knife set brands in New Zealand moved from 62.2% to 61.5%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
How did search popularity change for New Zealand knife set brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among knife set brands in New Zealand, from 56.6% to 61.5%.
In September 2026, Joseph Joseph lost share of searches among knife set brands in New Zealand, from 6.4% to 5.6%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Joseph Joseph’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
KitchenAid
7 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid sausage grinder
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