Brabantia vs OXO:Which is more popular?
In September 2026, Brabantia had more branded searches than OXO among jar opener brands in New Zealand. Brabantia had about 1,050 branded searches, while OXO had 170. Brabantia made up 83.3% of all jar opener brand searches we track, and OXO accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about jar opener brands, OXO appeared in all five answers and Brabantia in none.
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Top jar opener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Brabantia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OXO1st
Avanti Homewares2nd
Brabantia–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Avanti Homewares2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jar opener brands
5 answers
Asked ChatGPT
“Which jar opener brand should I buy in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What are the best jar opener brands in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What's the best jar opener brand in New Zealand for weak hands?”
- 1OXO
- 1
Searched Google, AI Overview
“best jar opener”
Searched Google, AI Overview
“jar opener for weak hands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brabantia or OXO more popular in search?
This chart shows how often people search Google for Brabantia and OXO by name. Each line represents a brand's share of searches for all three jar opener brands we track, month by month, from searches in New Zealand.
Share of searches by month for Brabantia, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brabantia | OXO | Avanti Homewares |
|---|---|---|---|
| Oct 2025 | 84.5% | 13.2% | 2.3% |
| Nov 2025 | 87.3% | 10.4% | 2.2% |
| Dec 2025 | 83.4% | 14.5% | 2.1% |
| Jan 2026 | 79% | 18.8% | 2.2% |
| Feb 2026 | 80.9% | 15.5% | 3.6% |
| Mar 2026 | 81.4% | 16.3% | 2.3% |
| Apr 2026 | 83% | 14.9% | 2.1% |
| May 2026 | 82.7% | 13.4% | 3.9% |
| Jun 2026 | 82.3% | 15% | 2.7% |
| Jul 2026 | 84% | 13.6% | 2.4% |
| Aug 2026 | 80.1% | 15.4% | 4.4% |
| Sep 2026 | 83.3% | 13.5% | 3.2% |
How has the Brabantia and OXO comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among jar opener brands in New Zealand moved from 84.5% to 83.3%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 12 months ending September 2026, OXO’s share of searches among jar opener brands in New Zealand moved from 13.2% to 13.5%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand jar opener brands in September 2026?
2 changes
In September 2026, Brabantia gained share of searches among jar opener brands in New Zealand, from 80.1% to 83.3%.
In September 2026, OXO lost share of searches among jar opener brands in New Zealand, from 15.4% to 13.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brabantia’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jar opener brands
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