Brandwave

AEG vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than AEG among induction oven brands in New Zealand. Samsung had about 390 branded searches, while AEG had 170. Samsung made up 1.4% of all induction oven brand searches we track, and AEG accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about induction oven brands, AEG appeared in two of the five answers and Samsung in none.

Among induction oven brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 2 searches for every 1 for AEG

Samsung 390 searchesAEG 170 searches

Who does AI mention more?

AEG, mentioned in 2 of 5 answers, Samsung in 0

AEG in 2 of 5Samsung in 0 of 5

Who does AI recommend more?

AEG, the only one of the two named

AEG first in 2Samsung never named

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Top induction oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AEG was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. KitchenAid–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AEG or Samsung more popular in search?

This chart shows how often people search Google for AEG and Samsung by name. Each line represents a brand's share of searches for all seven induction oven brands we track, month by month, from searches in New Zealand.

AEG and Samsung among induction oven brands in New Zealand, by month

Share of searches by month for Samsung, AEG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschMieleSamsungLGAEG
Oct 202570.7%22.6%2.5%1.3%1.3%0.96%0.72%
Nov 202564.6%29.9%1.9%1%1.3%0.94%0.37%
Dec 202559.8%34.8%1.7%0.95%1.4%0.86%0.42%
Jan 202667.7%26.5%2%1.1%1.3%0.94%0.47%
Feb 202671.9%22.5%2.1%1.1%1.1%0.86%0.39%
Mar 202674.3%19%3%1.2%1.2%0.87%0.42%
Apr 202670.4%21.7%3.4%1.3%1.3%1.3%0.58%
May 202673.9%19.6%3%1.2%0.97%0.91%0.42%
Jun 202674.5%19.1%2.7%1.2%0.98%1.1%0.52%
Jul 202676.3%17.6%2.7%0.88%1.1%0.91%0.47%
Aug 202674.8%19.3%2.2%0.96%1.4%0.99%0.42%
Sep 202670.4%22.8%2.5%1.4%1.4%0.98%0.59%

How has the AEG and Samsung comparison changed over the last 12 months?

3 findings
  • Samsung was ahead of AEG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AEG’s share of searches among induction oven brands in New Zealand moved from 0.72% to 0.59%, and its estimated monthly branded searches moved from 210 to 170.
  • Across the 12 months ending September 2026, Samsung’s share of searches among induction oven brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand induction oven brands in September 2026?

2 changes
  1. In September 2026, Samsung fell from 4th to 5th among induction oven brands in New Zealand.

  2. Estimated monthly branded searches for AEG in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AEG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AEG

1 branded search term

  • aeg oven

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among induction oven brands

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