Miele vs Samsung:Which is more popular?
In September 2026, Miele had more branded searches than Samsung among induction hob brands in New Zealand. Miele had about 2,900 branded searches, while Samsung had 390. Miele made up 12.1% of all induction hob brand searches we track, and Samsung accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about induction hob brands, Miele appeared in four of the five answers and Samsung in none.
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Top induction hob brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Fisher & Paykel2nd
Miele3rd
Samsung–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction hob brands
5 answers
Asked ChatGPT
“Which induction hob brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction hob brands in New Zealand?”
Asked ChatGPT
“What's the best induction hob brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“induction hob nz”
Searched Google, AI Overview
“built in induction hob”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Miele or Samsung more popular in search?
This chart shows how often people search Google for Miele and Samsung by name. Each line represents a brand's share of searches for all four induction hob brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Bosch | Samsung |
|---|---|---|---|---|
| Oct 2025 | 84.5% | 12.1% | 1.8% | 1.6% |
| Nov 2025 | 82.5% | 14.3% | 1.6% | 1.6% |
| Dec 2025 | 84.7% | 11.7% | 1.6% | 2% |
| Jan 2026 | 84.4% | 12.1% | 1.8% | 1.6% |
| Feb 2026 | 84.4% | 12.5% | 1.8% | 1.3% |
| Mar 2026 | 85.5% | 11.8% | 1.3% | 1.3% |
| Apr 2026 | 84.3% | 12.2% | 1.9% | 1.6% |
| May 2026 | 84.3% | 12.9% | 1.7% | 1.1% |
| Jun 2026 | 85.1% | 12.2% | 1.6% | 1.1% |
| Jul 2026 | 88.1% | 9.2% | 1.5% | 1.2% |
| Aug 2026 | 86.7% | 10.1% | 1.5% | 1.7% |
| Sep 2026 | 84.3% | 12.1% | 1.9% | 1.6% |
How has the Miele and Samsung comparison changed over the last 12 months?
3 findings
- Miele was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among induction hob brands in New Zealand held steady at 12.1%, and its estimated monthly branded searches moved from 3K to 2.9K.
- Across the 12 months ending September 2026, Samsung’s share of searches among induction hob brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand induction hob brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among induction hob brands in New Zealand, from 10.1% to 12.1%.
In September 2026, Samsung fell from 3rd to 4th among induction hob brands in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Miele’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among induction hob brands
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