Depend vs TENA:Which is more popular?
In September 2026, TENA had more branded searches than Depend among incontinence brands in New Zealand. TENA had about 1,600 branded searches, while Depend had 490. TENA made up 42.8% of all incontinence brand searches we track, and Depend accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about incontinence brands, TENA appeared in all five answers and Depend in four. TENA was mentioned before Depend in every answer.
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Top incontinence brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TENA appeared in all five answers. Depend was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TENA was listed before Depend in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TENA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Depend4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MoliCare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Poise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Confitex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about incontinence brands
5 answers
Asked ChatGPT
“Which incontinence brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best incontinence brands in New Zealand?”
Asked ChatGPT
“What's the best incontinence brand in New Zealand for bladder leak protection?”
Searched Google, AI Overview
“incontinence underwear nz”
Searched Google, AI Overview
“adult nappies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Depend or TENA more popular in search?
This chart shows how often people search Google for Depend and TENA by name. Each line represents a brand's share of searches for all five incontinence brands we track, month by month, from searches in New Zealand.
Share of searches by month for TENA, Depend. The figures are in the table below the chart.
View monthly share of searches table
| Month | TENA | Poise | Depend | MoliCare | Confitex |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 24.6% | 14.5% | 11.6% | 4.3% |
| Nov 2025 | 45.1% | 23.1% | 15.7% | 10.2% | 5.9% |
| Dec 2025 | 39.6% | 24.7% | 14% | 16.6% | 5.1% |
| Jan 2026 | 34.9% | 31.6% | 12.1% | 17.6% | 3.7% |
| Feb 2026 | 43.9% | 26.7% | 15.3% | 9.9% | 4.2% |
| Mar 2026 | 47.1% | 25.4% | 14.8% | 9.7% | 3% |
| Apr 2026 | 45.8% | 28.2% | 12.8% | 10.3% | 2.9% |
| May 2026 | 47.2% | 27.7% | 12.6% | 10.1% | 2.5% |
| Jun 2026 | 46.5% | 28.4% | 12.2% | 9.8% | 3.1% |
| Jul 2026 | 45.9% | 29.4% | 12.2% | 9.8% | 2.8% |
| Aug 2026 | 40.3% | 35.4% | 13.2% | 8.6% | 2.4% |
| Sep 2026 | 42.8% | 31.3% | 13.1% | 10.4% | 2.4% |
How has the Depend and TENA comparison changed over the last 12 months?
3 findings
- TENA was ahead of Depend in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Depend’s share of searches among incontinence brands in New Zealand moved from 14.5% to 13.1%, and its estimated monthly branded searches moved from 400 to 490.
- Across the 12 months ending September 2026, TENA’s share of searches among incontinence brands in New Zealand moved from 44.9% to 42.8%, and its estimated monthly branded searches moved from 1.2K to 1.6K.
How did search popularity change for New Zealand incontinence brands in September 2026?
2 changes
In September 2026, TENA gained share of searches among incontinence brands in New Zealand, from 40.3% to 42.8%.
Estimated monthly branded searches for Depend in New Zealand rose 22.5% over 12 measured months, from 400 to 490 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Depend’s and TENA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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