DeWalt vs Ryobi:Which is more popular?
In September 2026, Ryobi had more branded searches than DeWalt among impact wrench brands in New Zealand. Ryobi had about 7,480 branded searches, while DeWalt had 5,580. Ryobi made up 28.9% of all impact wrench brand searches we track, and DeWalt accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about impact wrench brands, DeWalt appeared in all five answers and Ryobi in four. DeWalt was mentioned before Ryobi in every answer.
Who do people search for more?
Ryobi, about 34% more searches than DeWalt
Who does AI mention more?
DeWalt, mentioned in every answer we collected
Who does AI recommend more?
DeWalt, named ahead of Ryobi in every answer
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Top impact wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Ryobi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was listed before Ryobi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about impact wrench brands
5 answers
Asked ChatGPT
“Which impact wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best impact wrench brands in New Zealand?”
Asked ChatGPT
“What's the best impact wrench brand in New Zealand for wheel and bolt removal?”
Searched Google, AI Overview
“best impact wrench”
Searched Google, AI Overview
“cordless impact wrench”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Ryobi more popular in search?
This chart shows how often people search Google for DeWalt and Ryobi by name. Each line represents a brand's share of searches for all five impact wrench brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryobi, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 28.8% | 22% | 10.4% | 0.33% |
| Nov 2025 | 30.9% | 35.5% | 24.1% | 9.2% | 0.26% |
| Dec 2025 | 33.3% | 38.7% | 19.1% | 8.8% | 0.21% |
| Jan 2026 | 36.8% | 33.8% | 20.9% | 8.2% | 0.32% |
| Feb 2026 | 38.3% | 28.8% | 22.3% | 10.3% | 0.24% |
| Mar 2026 | 35.9% | 32% | 21.7% | 10.1% | 0.31% |
| Apr 2026 | 38.1% | 28.6% | 22.9% | 10.1% | 0.33% |
| May 2026 | 39.3% | 23.9% | 23.6% | 13% | 0.24% |
| Jun 2026 | 37.5% | 23.8% | 25.9% | 12.5% | 0.32% |
| Jul 2026 | 39.7% | 24.1% | 23.2% | 12.5% | 0.44% |
| Aug 2026 | 34.9% | 25.8% | 23.5% | 15.4% | 0.37% |
| Sep 2026 | 37.9% | 28.9% | 21.5% | 11.4% | 0.35% |
How has the DeWalt and Ryobi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: DeWalt took it in June 2026, Ryobi took it in July 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among impact wrench brands in New Zealand moved from 22% to 21.5%, and its estimated monthly branded searches moved from 4.7K to 5.6K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among impact wrench brands in New Zealand moved from 28.8% to 28.9%, and its estimated monthly branded searches moved from 6.1K to 7.5K.
How did search popularity change for New Zealand impact wrench brands in September 2026?
2 changes
In September 2026, Ryobi gained share of searches among impact wrench brands in New Zealand, from 25.8% to 28.9%.
In September 2026, DeWalt lost share of searches among impact wrench brands in New Zealand, from 23.5% to 21.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among impact wrench brands
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