DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among impact wrench brands in New Zealand. DeWalt had about 5,580 branded searches, while Milwaukee had 2,950. DeWalt made up 21.5% of all impact wrench brand searches we track, and Milwaukee accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about impact wrench brands, both DeWalt and Milwaukee appeared in all five answers. Milwaukee was mentioned before DeWalt in four out of five answers.
Who do people search for more?
DeWalt, about 89% more searches than Milwaukee
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Milwaukee, named ahead of DeWalt in 4 of 5 answers
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Top impact wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both DeWalt and Milwaukee showed up in all five answers. Milwaukee was listed before DeWalt in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about impact wrench brands
5 answers
Asked ChatGPT
“Which impact wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best impact wrench brands in New Zealand?”
Asked ChatGPT
“What's the best impact wrench brand in New Zealand for wheel and bolt removal?”
Searched Google, AI Overview
“best impact wrench”
Searched Google, AI Overview
“cordless impact wrench”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all five impact wrench brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 28.8% | 22% | 10.4% | 0.33% |
| Nov 2025 | 30.9% | 35.5% | 24.1% | 9.2% | 0.26% |
| Dec 2025 | 33.3% | 38.7% | 19.1% | 8.8% | 0.21% |
| Jan 2026 | 36.8% | 33.8% | 20.9% | 8.2% | 0.32% |
| Feb 2026 | 38.3% | 28.8% | 22.3% | 10.3% | 0.24% |
| Mar 2026 | 35.9% | 32% | 21.7% | 10.1% | 0.31% |
| Apr 2026 | 38.1% | 28.6% | 22.9% | 10.1% | 0.33% |
| May 2026 | 39.3% | 23.9% | 23.6% | 13% | 0.24% |
| Jun 2026 | 37.5% | 23.8% | 25.9% | 12.5% | 0.32% |
| Jul 2026 | 39.7% | 24.1% | 23.2% | 12.5% | 0.44% |
| Aug 2026 | 34.9% | 25.8% | 23.5% | 15.4% | 0.37% |
| Sep 2026 | 37.9% | 28.9% | 21.5% | 11.4% | 0.35% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among impact wrench brands in New Zealand moved from 22% to 21.5%, and its estimated monthly branded searches moved from 4.7K to 5.6K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among impact wrench brands in New Zealand moved from 10.4% to 11.4%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand impact wrench brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among impact wrench brands in New Zealand, from 15.4% to 11.4%.
In September 2026, DeWalt lost share of searches among impact wrench brands in New Zealand, from 23.5% to 21.5%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among impact wrench brands
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