Fenix vs Ledlenser:Which is more popular?
In September 2026, Ledlenser had more branded searches than Fenix among head torch brands in New Zealand. Ledlenser had about 720 branded searches, while Fenix had 350. Ledlenser made up 17.6% of all head torch brand searches we track, and Fenix accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about head torch brands, Fenix and Ledlenser each appeared in three of the five answers. Fenix and Ledlenser were each mentioned first in two of the four answers.
Who do people search for more?
Ledlenser, about 2 searches for every 1 for Fenix
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top head torch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fenix was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ledlenser was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fenix and Ledlenser were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Petzl1st
Black Diamond2nd
Nitecore3rd
Fenix4th- Ledlenser5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ledlenser3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Petzl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about head torch brands
5 answers
Asked ChatGPT
“Which head torch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best head torch brands in New Zealand?”
Asked ChatGPT
“What's the best head torch brand in New Zealand for camping and hiking?”
Searched Google, AI Overview
“headlamp nz”
Searched Google, AI Overview
“head torch for running”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fenix or Ledlenser more popular in search?
This chart shows how often people search Google for Fenix and Ledlenser by name. Each line represents a brand's share of searches for all five head torch brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ledlenser, Fenix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Diamond | Ledlenser | Nitecore | Fenix | Petzl |
|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 20.9% | 15.9% | 8.7% | 9.3% |
| Nov 2025 | 44.8% | 19.9% | 15.7% | 8.8% | 10.8% |
| Dec 2025 | 48.3% | 20.6% | 15.7% | 8% | 7.4% |
| Jan 2026 | 48.5% | 17.7% | 16.5% | 7.8% | 9.6% |
| Feb 2026 | 50.2% | 18.3% | 14.2% | 9.3% | 8% |
| Mar 2026 | 42.5% | 23.1% | 14.4% | 13.1% | 6.8% |
| Apr 2026 | 37.6% | 27.4% | 17.1% | 12.4% | 5.5% |
| May 2026 | 41.4% | 20.8% | 16.8% | 14.3% | 6.7% |
| Jun 2026 | 42.2% | 21.2% | 14.8% | 15% | 6.8% |
| Jul 2026 | 39.1% | 25.5% | 13.4% | 15.7% | 6.3% |
| Aug 2026 | 45% | 20.3% | 13.8% | 14.4% | 6.5% |
| Sep 2026 | 52.7% | 17.6% | 13.4% | 8.5% | 7.8% |
How has the Fenix and Ledlenser comparison changed over the last 12 months?
3 findings
- Ledlenser was ahead of Fenix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenix’s share of searches among head torch brands in New Zealand moved from 8.7% to 8.5%, and its estimated monthly branded searches moved from 300 to 350.
- Across the 12 months ending September 2026, Ledlenser’s share of searches among head torch brands in New Zealand moved from 20.9% to 17.6%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand head torch brands in September 2026?
2 changes
In September 2026, Fenix lost share of searches among head torch brands in New Zealand, from 14.4% to 8.5%.
In September 2026, Ledlenser lost share of searches among head torch brands in New Zealand, from 20.3% to 17.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fenix’s and Ledlenser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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