Brandwave

How popular isFenix?

In September 2026, people searched for Fenix by name about 350 times in New Zealand, a 16.7% increase from the previous year. These searches made up 8.5% of all New Zealand head torch brand searches, placing Fenix fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about head torch brands, Fenix appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Fenix is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Black DiamondShare of searches 52.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. LedlenserShare of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. NitecoreShare of searches 13.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. FenixShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. PetzlShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top head torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fenix was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fenix is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Petzl1st
  2. Black Diamond2nd
  3. Nitecore3rd
  4. Fenix4th
  5. Ledlenser5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ledlenser3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about head torch brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which head torch brands compete with Fenix?

Fenix against head torch brands in New Zealand, by month

Share of searches by month for Black Diamond, Ledlenser, Nitecore, Fenix, Petzl. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLedlenserNitecoreFenixPetzl
Oct 202545.2%20.9%15.9%8.7%9.3%
Nov 202544.8%19.9%15.7%8.8%10.8%
Dec 202548.3%20.6%15.7%8%7.4%
Jan 202648.5%17.7%16.5%7.8%9.6%
Feb 202650.2%18.3%14.2%9.3%8%
Mar 202642.5%23.1%14.4%13.1%6.8%
Apr 202637.6%27.4%17.1%12.4%5.5%
May 202641.4%20.8%16.8%14.3%6.7%
Jun 202642.2%21.2%14.8%15%6.8%
Jul 202639.1%25.5%13.4%15.7%6.3%
Aug 202645%20.3%13.8%14.4%6.5%
Sep 202652.7%17.6%13.4%8.5%7.8%

  1. 1.Black Diamond

    52.7%

    Held 1st. 2.2K estimated branded searches, -2.7% vs prior month. Share +7.7 points.

  2. 2.Ledlenser

    17.6%

    Held 2nd. 720 estimated branded searches, -28% vs prior month. Share -2.7 points.

  3. 3.Nitecore

    13.4%

    Moved from 4th to 3rd. 550 estimated branded searches, -19.1% vs prior month. Share -0.4 points.

  4. 4.Fenix

    8.5%

    Moved from 3rd to 4th. 350 estimated branded searches, -50.7% vs prior month. Share -5.9 points.

  5. 5.Petzl

    7.8%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share +1.3 points.

Compare popularity between Fenix and its closest rivals

Every comparison with Fenix

5 comparisons

How has branded search demand for Fenix changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fenix in New Zealand rose from 300 to 350.
  • Across the 12 months ending September 2026, Fenix’s share of searches among head torch brands in New Zealand peaked at 15.7% in July 2026 and was lowest at 7.8% in January 2026.
  • Across the 12 months ending September 2026, Fenix rose from 5th to 4th among head torch brands in New Zealand.

How did search popularity change for New Zealand head torch brands in September 2026?

5 changes

  1. In September 2026, Black Diamond gained share of searches among head torch brands in New Zealand, from 45% to 52.7%.

  2. In September 2026, Petzl gained share of searches among head torch brands in New Zealand, from 6.5% to 7.8%.

  3. In September 2026, Fenix lost share of searches among head torch brands in New Zealand, from 14.4% to 8.5%.

  4. In September 2026, Ledlenser lost share of searches among head torch brands in New Zealand, from 20.3% to 17.6%.

  5. In September 2026, Nitecore rose from 4th to 3rd among head torch brands in New Zealand.

How are Fenix’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fenix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fenix headlamp
  • fenix torch

Do you work for Fenix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fenix compete?

Fenix is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Head torch brands4th of 58.5%Shown above
Torch brands5th of 55.2%Show ranking
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Is Fenix your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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