Brandwave

Black Diamond vs Petzl:Which is more popular?

In September 2026, Black Diamond had more branded searches than Petzl among head torch brands in New Zealand. Black Diamond had about 2,160 branded searches, while Petzl had 320. Black Diamond made up 52.7% of all head torch brand searches we track, and Petzl accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about head torch brands, Black Diamond appeared in all five answers and Petzl in three. Petzl was mentioned before Black Diamond in three out of four answers.

Among head torch brands in New Zealand in September 2026

Who do people search for more?

Black Diamond, about 7 searches for every 1 for Petzl

Black Diamond 2.2K searchesPetzl 320 searches

Who does AI mention more?

Black Diamond, mentioned in every answer we collected

Black Diamond in 5 of 5Petzl in 3 of 5

Who does AI recommend more?

Petzl, named ahead of Black Diamond in 3 of 4 answers

Petzl first in 3Black Diamond first in 1

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Top head torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. Petzl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Petzl was listed before Black Diamond in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Petzl1st
  2. Black Diamond2nd
  3. Nitecore3rd
  4. Fenix4th
  5. Ledlenser5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ledlenser3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about head torch brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Diamond or Petzl more popular in search?

This chart shows how often people search Google for Black Diamond and Petzl by name. Each line represents a brand's share of searches for all five head torch brands we track, month by month, from searches in New Zealand.

Black Diamond and Petzl among head torch brands in New Zealand, by month

Share of searches by month for Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLedlenserNitecoreFenixPetzl
Oct 202545.2%20.9%15.9%8.7%9.3%
Nov 202544.8%19.9%15.7%8.8%10.8%
Dec 202548.3%20.6%15.7%8%7.4%
Jan 202648.5%17.7%16.5%7.8%9.6%
Feb 202650.2%18.3%14.2%9.3%8%
Mar 202642.5%23.1%14.4%13.1%6.8%
Apr 202637.6%27.4%17.1%12.4%5.5%
May 202641.4%20.8%16.8%14.3%6.7%
Jun 202642.2%21.2%14.8%15%6.8%
Jul 202639.1%25.5%13.4%15.7%6.3%
Aug 202645%20.3%13.8%14.4%6.5%
Sep 202652.7%17.6%13.4%8.5%7.8%

How has the Black Diamond and Petzl comparison changed over the last 12 months?

3 findings
  • Black Diamond was ahead of Petzl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among head torch brands in New Zealand moved from 45.2% to 52.7%, and its estimated monthly branded searches moved from 1.6K to 2.2K.
  • Across the 12 months ending September 2026, Petzl’s share of searches among head torch brands in New Zealand moved from 9.3% to 7.8%, and its estimated monthly branded searches held steady at 320.

How did search popularity change for New Zealand head torch brands in September 2026?

2 changes

  1. In September 2026, Black Diamond gained share of searches among head torch brands in New Zealand, from 45% to 52.7%.

  2. In September 2026, Petzl gained share of searches among head torch brands in New Zealand, from 6.5% to 7.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

2 branded search terms

  • black diamond
  • black diamond headlamp

Petzl

1 branded search term

  • petzl

How the Brand Demand Index is measured

Other head-to-heads among head torch brands

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