DeWalt vs Festool:Which is more popular?
In September 2026, DeWalt had more branded searches than Festool among hand sander brands in New Zealand. DeWalt had about 5,710 branded searches, while Festool had 3,050. DeWalt made up 18.9% of all hand sander brand searches we track, and Festool accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about hand sander brands, DeWalt and Festool each appeared in three of the five answers. DeWalt was mentioned before Festool in three out of four answers.
Who do people search for more?
DeWalt, about 87% more searches than Festool
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
DeWalt, named ahead of Festool in 3 of 4 answers
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Top hand sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt and Festool were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was listed before Festool in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Festool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand sander brands
5 answers
Asked ChatGPT
“Which hand sander brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand sander brands in New Zealand?”
Asked ChatGPT
“What's the best hand sander brand in New Zealand for wood finishing?”
Searched Google, AI Overview
“orbital sander nz”
Searched Google, AI Overview
“electric sander”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Festool more popular in search?
This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all six hand sander brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Ozito | Festool | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 24.6% | 18.8% | 14.9% | 8.9% | 0.04% |
| Nov 2025 | 27.2% | 31.2% | 21.9% | 13.1% | 6.5% | 0.03% |
| Dec 2025 | 29% | 33.3% | 17.4% | 14.6% | 5.8% | 0.04% |
| Jan 2026 | 31.1% | 28.2% | 18% | 16.1% | 6.5% | 0.04% |
| Feb 2026 | 33.5% | 24.8% | 19.5% | 13.7% | 8.5% | 0.04% |
| Mar 2026 | 31.1% | 27.7% | 18.8% | 13.3% | 9% | 0.04% |
| Apr 2026 | 33.6% | 24.9% | 19.1% | 14.7% | 7.6% | 0.04% |
| May 2026 | 35% | 21.3% | 20.5% | 13.4% | 9.6% | 0.04% |
| Jun 2026 | 32.6% | 21% | 22.9% | 13.5% | 10% | 0.04% |
| Jul 2026 | 33.6% | 20.8% | 20% | 15.3% | 10.4% | 0.04% |
| Aug 2026 | 31.3% | 23.6% | 21.5% | 14.9% | 8.6% | 0.04% |
| Sep 2026 | 32.9% | 24.7% | 18.9% | 13.4% | 10.1% | 0.03% |
How has the DeWalt and Festool comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among hand sander brands in New Zealand moved from 18.8% to 18.9%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
- Across the 12 months ending September 2026, Festool’s share of searches among hand sander brands in New Zealand moved from 8.9% to 10.1%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand hand sander brands in September 2026?
2 changes
In September 2026, Festool gained share of searches among hand sander brands in New Zealand, from 8.6% to 10.1%.
In September 2026, DeWalt lost share of searches among hand sander brands in New Zealand, from 21.5% to 18.9%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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