Drake vs OneStaff:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Drake among hamilton recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to Drake’s 1.5K, and held a 79% Share of Search versus Drake’s 11.5%.
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Which is more popular in search, Drake or OneStaff?
Compare Hamilton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Drake. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Drake | Asset Recruitment | RecruitNet |
|---|---|---|---|---|
| Oct 2025 | 84.1% | 9.7% | 5.9% | 0.35% |
| Nov 2025 | 85.2% | 9.5% | 5% | 0.36% |
| Dec 2025 | 83% | 10.3% | 6.4% | 0.36% |
| Jan 2026 | 81.5% | 12.5% | 5.6% | 0.35% |
| Feb 2026 | 81.5% | 10.5% | 7.7% | 0.28% |
| Mar 2026 | 81.7% | 11% | 7% | 0.28% |
| Apr 2026 | 81.5% | 11.4% | 6.8% | 0.25% |
| May 2026 | 82.3% | 10.6% | 6.9% | 0.21% |
| Jun 2026 | 83.3% | 9.6% | 6.9% | 0.28% |
| Jul 2026 | 81.4% | 10.6% | 7.5% | 0.56% |
| Aug 2026 | 79% | 11.5% | 8.8% | 0.71% |
| Sep 2026 | — | — | — | — |
How has the Drake and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Drake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 9.7% to 11.5%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 84.1% to 79%, and its estimated monthly branded searches moved from 11.9K to 10.1K.
How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?
2 changes
In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 10.6% to 11.5%.
In August 2026, OneStaff lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 81.4% to 79%.
How each brand is measured
Brandwave collects information about searches that people make online using Drake’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drake
16 branded search terms
- drake international
- drake international agency
- drake international new zealand
- drake international nz
- drake international recruitment
- drake international recruitment agency
- drake labour hire
- drake new zealand
- drake new zealand jobs
- drake palmerston north
- drake palmerston north jobs
- drake recruitment
- drake recruitment hamilton
- drake recruitment masterton
- drake recruitment nz
- drake temp agency
OneStaff
29 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff nz
- one staff queenstown
- one staff recruitment
- one staff rotorua
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hastings
- onestaff hawkes bay
- onestaff invercargill
- onestaff jobs
- onestaff new plymouth
- onestaff new zealand
- onestaff nz
- onestaff palmerston north
- onestaff palmerston north jobs
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.