Brandwave

Global Finance vs NZHL:Which is more popular by branded search in New Zealand?

In August 2026, NZHL had more branded searches than Global Finance among hamilton mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Global Finance’s 860, and held an 84.2% Share of Search versus Global Finance’s 11.4%.

Share of Search among hamilton mortgage advisers in New Zealand in August 2026Which is more popular in search, Global Finance or NZHL?
Global Finance11.4%860 searches
vs
NZHL84.2%6.4K searches
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Which is more popular in search, Global Finance or NZHL?

Compare Hamilton mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Global Finance and NZHL among hamilton mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Global Finance. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGlobal FinanceMy MortgageInnovest
Oct 202581.8%13.8%3.1%1.3%
Nov 202584.7%11.8%2.5%1.1%
Dec 202580.3%15.7%2.6%1.4%
Jan 202683.2%12.8%2.8%1.1%
Feb 202684.2%12.1%2.6%1.1%
Mar 202682.9%12.6%3.2%1.3%
Apr 202680.9%14%3.1%2%
May 202681.6%12.9%3.4%2.1%
Jun 202680.4%14.1%3.9%1.6%
Jul 202684.2%12.4%2.2%1.2%
Aug 202684.2%11.4%2.9%1.5%
Sep 2026————

How has the Global Finance and NZHL comparison changed over the last 12 months?

How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?

  1. In August 2026, Global Finance lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 12.4% to 11.4%.

  2. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Global Finance’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Global Finance

8 branded search terms

  • global finance
  • global finance auckland
  • global finance company
  • global finance hamilton
  • global finance nz
  • global financial services nz
  • globalfinance
  • globalfinance.co.nz

NZHL

46 branded search terms

  • new zealand home loans
  • new zealand home loans blenheim
  • new zealand home loans near me
  • nz home loans
  • nz home loans blenheim
  • nz home loans christchurch
  • nz home loans gisborne
  • nz home loans hamilton
  • nz home loans hawkes bay
  • nz home loans nelson
  • nz home loans papamoa
  • nz home loans pukekohe
  • nz home loans rotorua
  • nz home loans takapuna
  • nz home loans tauranga
  • nz home loans wellington
  • nz home loans whakatane
  • nz home loans whangarei
  • nzhl
  • nzhl blenheim
  • nzhl cambridge
  • nzhl canterbury metro
  • nzhl christchurch
  • nzhl co nz
  • nzhl gisborne
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl kiwibank
  • nzhl mortgage
  • nzhl nelson
  • nzhl nz
  • nzhl ormiston
  • nzhl papamoa
  • nzhl papanui
  • nzhl pukekohe
  • nzhl rotorua
  • nzhl takapuna
  • nzhl tauranga
  • nzhl te awamutu
  • nzhl wellington
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore
  • nzhl.co.nz

How the Brand Demand Index is measured

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