Hamilton accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, SBA was the most searched among hamilton accounting firms in New Zealand, with an estimated 2.7K branded searches and 89.7% estimated Share of Search within this set.
SBA89.7%
Auctus8.6%
Hayward & Co1.7%
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Share of SearchLeaderboard
Compare Hamilton accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SBA, Auctus. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Auctus | Hayward & Co |
|---|---|---|---|
| Oct 2025 | 95.8% | 3% | 1.1% |
| Nov 2025 | 95.3% | 3.8% | 0.85% |
| Dec 2025 | 95.6% | 3.3% | 1.1% |
| Jan 2026 | 96.9% | 2.4% | 0.79% |
| Feb 2026 | 96.2% | 3.1% | 0.77% |
| Mar 2026 | 93.4% | 5.7% | 0.9% |
| Apr 2026 | 96.3% | 3% | 0.67% |
| May 2026 | 96.4% | 2.5% | 1.1% |
| Jun 2026 | 96.7% | 2.1% | 1.2% |
| Jul 2026 | 96.9% | 2.4% | 0.78% |
| Aug 2026 | 89.7% | 8.6% | 1.7% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.7% | 2.7K | +9.7% | -7.1 points | |
| 2, held 2nd | 8.6% | 260 | +333.3% | +6.3 points | |
| 3, held 3rd | 1.7% | 50 | +150% | +0.9 points |
Compare search popularity between leading brands
Which brand is most popular in search among hamilton accounting firms in New Zealand?
3 brands
In August 2026, SBA was the most searched among hamilton accounting firms in New Zealand, with an estimated 2.7K branded searches and 89.7% estimated Share of Search within this set. Auctus is in 2nd place, 81.1 percentage points behind at 8.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| SBA | 95.8% → 89.7% | 96.9%Jul 2026 | 89.7%Aug 2026 | 1st |
| Auctus | 3% → 8.6% | 8.6%Aug 2026 | 2.1%Jun 2026 | 2nd |
| Hayward & Co | 1.1% → 1.7% | 1.7%Aug 2026 | 0.67%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand decreased from 95.8% to 89.7%.
- Across the 11 months ending August 2026, Auctus’ estimated Share of Search among hamilton accounting firms in New Zealand increased from 3% to 8.6%.
- Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand increased from 1.1% to 1.7%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand peaked at 96.9% in July 2026 and was lowest at 89.7% in August 2026.
- Across the 11 months ending August 2026, Auctus’ estimated Share of Search among hamilton accounting firms in New Zealand peaked at 8.6% in August 2026 and was lowest at 2.1% in June 2026.
How did search popularity change for New Zealand hamilton accounting firms in August 2026?
3 changes
In August 2026, Auctus gained estimated Share of Search among hamilton accounting firms in New Zealand, from 2.4% to 8.6%.
In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 0.78% to 1.7%.
In August 2026, SBA lost estimated Share of Search among hamilton accounting firms in New Zealand, from 96.9% to 89.7%.
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