Brandwave

Bosch vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch among grinder blades brands in New Zealand. DeWalt had about 5,580 branded searches, while Bosch had 10. DeWalt made up 31.5% of all grinder blades brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about grinder blades brands, Bosch appeared in four of the five answers and DeWalt in none.

Among grinder blades brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 558 searches for every 1 for Bosch

DeWalt 5.6K searchesBosch 10 searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, DeWalt in 0

Bosch in 4 of 5DeWalt in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 3DeWalt never named

Follow Bosch vs DeWalt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top grinder blades brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Flexovit3rd
  4. Norton Abrasives3rd
  5. Milwaukee5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flexovit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinder blades brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or DeWalt more popular in search?

This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all six grinder blades brands we track, month by month, from searches in New Zealand.

Bosch and DeWalt among grinder blades brands in New Zealand, by month

Share of searches by month for DeWalt, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeFlexovitNorton AbrasivesBosch
Oct 202551.9%32.6%15%0.27%0.14%0.07%
Nov 202545.8%39%14.8%0.18%0.18%0.06%
Dec 202552.4%32.5%14.7%0.14%0.21%0.07%
Jan 202653.9%33%12.8%0.14%0.14%0.07%
Feb 202651.9%32.7%14.9%0.14%0.21%0.07%
Mar 202651.3%32.9%15.5%0.14%0.21%0%
Apr 202652.6%32.2%14.8%0.14%0.14%0.07%
May 202650.1%31.7%17.8%0.26%0.13%0%
Jun 202646.9%35.6%17.2%0.12%0.12%0.06%
Jul 202649.7%32.6%17.2%0.2%0.27%0%
Aug 202644.7%32.8%22.1%0.06%0.24%0.06%
Sep 202651.4%31.5%16.7%0.17%0.11%0.06%

How has the Bosch and DeWalt comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among grinder blades brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among grinder blades brands in New Zealand moved from 32.6% to 31.5%, and its estimated monthly branded searches moved from 4.8K to 5.6K.

How did search popularity change for New Zealand grinder blades brands in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among grinder blades brands in New Zealand, from 32.8% to 31.5%.

  2. In September 2026, Bosch fell from 5th to 6th among grinder blades brands in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch grinder blades

DeWalt

3 branded search terms

  • dewalt
  • dewalt grinder
  • dewalt redemption

How the Brand Demand Index is measured

Other head-to-heads among grinder blades brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.