Herman Miller vs Secretlab:Which is more popular?
In September 2026, Herman Miller had more branded searches than Secretlab among gaming and office chair brands in New Zealand. Herman Miller had about 3,180 branded searches, while Secretlab had 3,050. Herman Miller made up 33.9% of all gaming and office chair brand searches we track, and Secretlab accounted for 32.5%. When we asked ChatGPT and Google AI Overviews about gaming and office chair brands, both Herman Miller and Secretlab appeared in all four answers. Secretlab was mentioned before Herman Miller in every answer.
Who do people search for more?
Herman Miller and Secretlab are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Secretlab, named ahead of Herman Miller in every answer
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Top gaming and office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Herman Miller and Secretlab showed up in all four answers. Secretlab was listed before Herman Miller in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Secretlab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Steelcase3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Buro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Corsair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DXRacer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about gaming and office chair brands
4 answers
Asked ChatGPT
“Which gaming or office chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gaming and office chair brands in New Zealand?”
Asked ChatGPT
“What's the best gaming or office chair brand in New Zealand for long computer sessions?”
Searched Google, AI Overview
“best gaming chair”
Searched Google, AI Overview
“best office chair”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Herman Miller or Secretlab more popular in search?
This chart shows how often people search Google for Herman Miller and Secretlab by name. Each line represents a brand's share of searches for all six gaming and office chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Herman Miller, Secretlab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Secretlab | Corsair | Steelcase | Buro | DXRacer |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 36.3% | 17.1% | 6.2% | 5.2% | 4.5% |
| Nov 2025 | 30% | 37.3% | 18.1% | 5.5% | 5.1% | 4.1% |
| Dec 2025 | 28.6% | 32.9% | 24.1% | 6.2% | 3.8% | 4.3% |
| Jan 2026 | 31% | 33.3% | 20.7% | 5.4% | 5.5% | 4% |
| Feb 2026 | 31.8% | 32.4% | 17.4% | 8.8% | 5.9% | 3.7% |
| Mar 2026 | 40% | 30.4% | 15.7% | 5.4% | 5.4% | 3% |
| Apr 2026 | 38.3% | 28.7% | 17.8% | 7.1% | 5.1% | 3.1% |
| May 2026 | 33.7% | 36.2% | 14.7% | 7.1% | 4.7% | 3.6% |
| Jun 2026 | 33.3% | 39.9% | 13.5% | 5.5% | 4.7% | 3.1% |
| Jul 2026 | 32.8% | 39.8% | 14.2% | 4.1% | 4.7% | 4.4% |
| Aug 2026 | 35.7% | 34.1% | 16.3% | 4.5% | 4.7% | 4.7% |
| Sep 2026 | 33.9% | 32.5% | 18% | 5.8% | 5.3% | 4.5% |
How has the Herman Miller and Secretlab comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Herman Miller took it in March 2026, Secretlab took it in May 2026, Herman Miller took it in August 2026.
- Across the 12 months ending September 2026, Herman Miller’s share of searches among gaming and office chair brands in New Zealand moved from 30.8% to 33.9%, and its estimated monthly branded searches moved from 3.4K to 3.2K.
- Across the 12 months ending September 2026, Secretlab’s share of searches among gaming and office chair brands in New Zealand moved from 36.3% to 32.5%, and its estimated monthly branded searches moved from 4K to 3K.
How did search popularity change for New Zealand gaming and office chair brands in September 2026?
2 changes
In September 2026, Herman Miller lost share of searches among gaming and office chair brands in New Zealand, from 35.7% to 33.9%.
In September 2026, Secretlab lost share of searches among gaming and office chair brands in New Zealand, from 34.1% to 32.5%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Herman Miller’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herman Miller
10 branded search terms
- aeron chair
- herman miller
- herman miller aeron
- herman miller chair
- herman miller eames
- herman miller embody
- herman miller mirra
- herman miller sayl
- hermanmiller
- hermanmiller chair
Secretlab
12 branded search terms
- secretlab
- secretlab chair
- secretlab co
- secretlab desk
- secretlab gaming chair
- secretlab magnus
- secretlab magnus pro
- secretlab office chair
- secretlab pokemon
- secretlab table
- secretlab titan
- secretlab titan evo
Other head-to-heads among gaming and office chair brands
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