AWS WAF vs MalCare:Which is more popular?
In September 2026, AWS WAF had more branded searches than MalCare among firewall brands in New Zealand. AWS WAF had about 110 branded searches, while MalCare had 40. AWS WAF made up 25% of all firewall brand searches we track, and MalCare accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about firewall brands, AWS WAF appeared in four of the five answers and MalCare in none.
Who do people search for more?
AWS WAF, about 3 searches for every 1 for MalCare
Who does AI mention more?
AWS WAF, mentioned in 4 of 5 answers, MalCare in 0
Who does AI recommend more?
AWS WAF, the only one of the two named
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Top firewall brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AWS WAF was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MalCare did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about firewall brands
5 answers
Asked ChatGPT
“Which website firewall should I use in New Zealand?”
Asked ChatGPT
“What are the best website firewall tools in New Zealand?”
Asked ChatGPT
“What's the best website firewall in New Zealand for website security?”
Searched Google, AI Overview
“web application firewall”
Searched Google, AI Overview
“website security tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AWS WAF or MalCare more popular in search?
This chart shows how often people search Google for AWS WAF and MalCare by name. Each line represents a brand's share of searches for all four firewall brands we track, month by month, from searches in New Zealand.
Share of searches by month for AWS WAF, MalCare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wordfence | Sucuri | AWS WAF | MalCare |
|---|---|---|---|---|
| Oct 2025 | 32.6% | 32.6% | 25.6% | 9.3% |
| Nov 2025 | 33.3% | 33.3% | 24.4% | 8.9% |
| Dec 2025 | 29.7% | 48.6% | 18.9% | 2.7% |
| Jan 2026 | 38.9% | 38.9% | 19.4% | 2.8% |
| Feb 2026 | 37.8% | 35.1% | 24.3% | 2.7% |
| Mar 2026 | 39.5% | 34.9% | 20.9% | 4.7% |
| Apr 2026 | 35.9% | 35.9% | 23.1% | 5.1% |
| May 2026 | 27.5% | 51% | 17.6% | 3.9% |
| Jun 2026 | 22.8% | 52.6% | 19.3% | 5.3% |
| Jul 2026 | 29.5% | 43.2% | 20.5% | 6.8% |
| Aug 2026 | 35.4% | 41.7% | 18.8% | 4.2% |
| Sep 2026 | 34.1% | 31.8% | 25% | 9.1% |
How has the AWS WAF and MalCare comparison changed over the last 12 months?
3 findings
- AWS WAF was ahead of MalCare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS WAF’s share of searches among firewall brands in New Zealand moved from 25.6% to 25%, and its estimated monthly branded searches held steady at 110.
- Across the 12 months ending September 2026, MalCare’s share of searches among firewall brands in New Zealand moved from 9.3% to 9.1%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand firewall brands in September 2026?
2 changes
In September 2026, AWS WAF gained share of searches among firewall brands in New Zealand, from 18.8% to 25%.
In September 2026, MalCare gained share of searches among firewall brands in New Zealand, from 4.2% to 9.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using AWS WAF’s and MalCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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