Brandwave

Microsoft Defender for Business vs SentinelOne:Which is more popular?

In September 2026, SentinelOne had more branded searches than Microsoft Defender for Business among endpoint protection brands in New Zealand. SentinelOne had about 260 branded searches, while Microsoft Defender for Business had 30. SentinelOne made up 4.2% of all endpoint protection brand searches we track, and Microsoft Defender for Business accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about endpoint protection brands, Microsoft Defender for Business appeared in four of the five answers and SentinelOne in three. Microsoft Defender for Business was mentioned before SentinelOne in three out of five answers.

Among endpoint protection brands in New Zealand in September 2026

Who do people search for more?

SentinelOne, about 9 searches for every 1 for Microsoft Defender for Business

SentinelOne 260 searchesMicrosoft Defender for Business 30 searches

Who does AI mention more?

Microsoft Defender for Business, mentioned in 4 of 5 answers, SentinelOne in 3

Microsoft Defender for Business in 4 of 5SentinelOne in 3 of 5

Who does AI recommend more?

Microsoft Defender for Business, named ahead of SentinelOne in 3 of 5 answers

Microsoft Defender for Business first in 3SentinelOne first in 2

Follow Microsoft Defender for Business vs SentinelOne and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top endpoint protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Defender for Business was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SentinelOne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Defender for Business was listed before SentinelOne in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Defender for Business1st
  2. CrowdStrike2nd
  3. Sophos Intercept X3rd
  4. Microsoft Defender for Endpoint4th
  5. ESET5th
  6. SentinelOne6th
  7. Acronis7th
  8. Malwarebytes–
  9. Fortinet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Defender for Business or SentinelOne more popular in search?

This chart shows how often people search Google for Microsoft Defender for Business and SentinelOne by name. Each line represents a brand's share of searches for all nine endpoint protection brands we track, month by month, from searches in New Zealand.

Microsoft Defender for Business and SentinelOne among endpoint protection brands in New Zealand, by month

Share of searches by month for SentinelOne, Microsoft Defender for Business. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesFortinetCrowdStrikeESETSentinelOneAcronisMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos Intercept X
Oct 202540.4%19.9%14.3%14%3.5%5.7%1.5%0.4%0.27%
Nov 202538.1%21.6%14.4%13.9%3.9%5.3%1.8%0.45%0.6%
Dec 202550.1%17.6%10.6%12.3%3.5%4.1%1.2%0.33%0.33%
Jan 202649.9%18.2%10.2%12.1%3.3%4%1.4%0.48%0.32%
Feb 202645%18.7%14.9%11.8%4.1%3.1%1.6%0.63%0.31%
Mar 202644.9%18.8%13.8%12%4.1%3.4%1.8%0.9%0.26%
Apr 202652.3%15%11.9%11.3%3.9%3.5%1.4%0.6%0.15%
May 202649.5%18.7%12.7%10.2%3.5%3.1%1.2%0.94%0.27%
Jun 202648.8%22.3%11.4%9.3%3.2%2.8%1.5%0.49%0.12%
Jul 202654.2%15.3%14.3%8.5%2.9%3.1%1.2%0.41%0.14%
Aug 202652.5%17%14.1%7.6%3.8%2.6%1.6%0.58%0.15%
Sep 202644.9%19.2%17.6%8.2%4.2%3.7%1.5%0.48%0.16%

How has the Microsoft Defender for Business and SentinelOne comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint protection brands in September 2026?

0 changes

Neither Microsoft Defender for Business nor SentinelOne moved beyond provider rounding among endpoint protection brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Defender for Business’ and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Defender for Business

1 branded search term

  • microsoft defender for business

SentinelOne

1 branded search term

  • sentinelone

How the Brand Demand Index is measured

Other head-to-heads among endpoint protection brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free