Brandwave

CrowdStrike vs ESET:Which is more popular?

In September 2026, CrowdStrike had more branded searches than ESET among endpoint protection brands in New Zealand. CrowdStrike had about 1,090 branded searches, while ESET had 510. CrowdStrike made up 17.6% of all endpoint protection brand searches we track, and ESET accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about endpoint protection brands, CrowdStrike appeared in three of the five answers and ESET in two. CrowdStrike was mentioned before ESET in three out of four answers that named either.

Among endpoint protection brands in New Zealand in September 2026

Who do people search for more?

CrowdStrike, about 2 searches for every 1 for ESET

CrowdStrike 1.1K searchesESET 510 searches

Who does AI mention more?

CrowdStrike, mentioned in 3 of 5 answers, ESET in 2

CrowdStrike in 3 of 5ESET in 2 of 5

Who does AI recommend more?

CrowdStrike, named ahead of ESET in 3 of 4 answers

CrowdStrike first in 3ESET first in 1

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Top endpoint protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CrowdStrike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ESET was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CrowdStrike was listed before ESET in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Defender for Business1st
  2. CrowdStrike2nd
  3. Sophos Intercept X3rd
  4. Microsoft Defender for Endpoint4th
  5. ESET5th
  6. SentinelOne6th
  7. Acronis7th
  8. Malwarebytes–
  9. Fortinet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CrowdStrike or ESET more popular in search?

This chart shows how often people search Google for CrowdStrike and ESET by name. Each line represents a brand's share of searches for all nine endpoint protection brands we track, month by month, from searches in New Zealand.

CrowdStrike and ESET among endpoint protection brands in New Zealand, by month

Share of searches by month for CrowdStrike, ESET. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesFortinetCrowdStrikeESETSentinelOneAcronisMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos Intercept X
Oct 202540.4%19.9%14.3%14%3.5%5.7%1.5%0.4%0.27%
Nov 202538.1%21.6%14.4%13.9%3.9%5.3%1.8%0.45%0.6%
Dec 202550.1%17.6%10.6%12.3%3.5%4.1%1.2%0.33%0.33%
Jan 202649.9%18.2%10.2%12.1%3.3%4%1.4%0.48%0.32%
Feb 202645%18.7%14.9%11.8%4.1%3.1%1.6%0.63%0.31%
Mar 202644.9%18.8%13.8%12%4.1%3.4%1.8%0.9%0.26%
Apr 202652.3%15%11.9%11.3%3.9%3.5%1.4%0.6%0.15%
May 202649.5%18.7%12.7%10.2%3.5%3.1%1.2%0.94%0.27%
Jun 202648.8%22.3%11.4%9.3%3.2%2.8%1.5%0.49%0.12%
Jul 202654.2%15.3%14.3%8.5%2.9%3.1%1.2%0.41%0.14%
Aug 202652.5%17%14.1%7.6%3.8%2.6%1.6%0.58%0.15%
Sep 202644.9%19.2%17.6%8.2%4.2%3.7%1.5%0.48%0.16%

How has the CrowdStrike and ESET comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: ESET took it in December 2025, CrowdStrike took it in February 2026.
  • Across the 12 months ending September 2026, CrowdStrike’s share of searches among endpoint protection brands in New Zealand moved from 14.3% to 17.6%, and its estimated monthly branded searches held steady at 1.1K.
  • Across the 12 months ending September 2026, ESET’s share of searches among endpoint protection brands in New Zealand moved from 14% to 8.2%, and its estimated monthly branded searches moved from 1.1K to 510.

How did search popularity change for New Zealand endpoint protection brands in September 2026?

2 changes

  1. In September 2026, CrowdStrike gained share of searches among endpoint protection brands in New Zealand, from 14.1% to 17.6%.

  2. In September 2026, ESET gained share of searches among endpoint protection brands in New Zealand, from 7.6% to 8.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using CrowdStrike’s and ESET’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CrowdStrike

2 branded search terms

  • crowdstrike
  • crowdstrike falcon

ESET

2 branded search terms

  • eset
  • eset protect

How the Brand Demand Index is measured

Other head-to-heads among endpoint protection brands

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