Brandwave

Segway-Ninebot vs Xiaomi Electric Scooter:Which is more popular?

In September 2026, Segway-Ninebot had more branded searches than Xiaomi Electric Scooter among electric scooter brands in New Zealand. Segway-Ninebot had about 4,700 branded searches, while Xiaomi Electric Scooter had 310. Segway-Ninebot made up 79.9% of all electric scooter brand searches we track, and Xiaomi Electric Scooter accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about electric scooter brands, both Segway-Ninebot and Xiaomi Electric Scooter appeared in all four answers. Segway-Ninebot was mentioned before Xiaomi Electric Scooter in three out of four answers.

Among electric scooter brands in New Zealand in September 2026

Who do people search for more?

Segway-Ninebot, about 15 searches for every 1 for Xiaomi Electric Scooter

Segway-Ninebot 4.7K searchesXiaomi Electric Scooter 310 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Segway-Ninebot in 4 of 4Xiaomi Electric Scooter in 4 of 4

Who does AI recommend more?

Segway-Ninebot, named ahead of Xiaomi Electric Scooter in 3 of 4 answers

Segway-Ninebot first in 3Xiaomi Electric Scooter first in 1

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Top electric scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Segway-Ninebot and Xiaomi Electric Scooter showed up in all four answers. Segway-Ninebot was listed before Xiaomi Electric Scooter in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway-Ninebot1st
  2. Xiaomi Electric Scooter2nd
  3. InMotion3rd
  4. Kaabo4th
  5. Inokim5th
  6. Apollo Scooters6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xiaomi Electric Scooter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • InMotion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaabo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Inokim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apollo Scooters1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electric scooter brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Segway-Ninebot or Xiaomi Electric Scooter more popular in search?

This chart shows how often people search Google for Segway-Ninebot and Xiaomi Electric Scooter by name. Each line represents a brand's share of searches for all six electric scooter brands we track, month by month, from searches in New Zealand.

Segway-Ninebot and Xiaomi Electric Scooter among electric scooter brands in New Zealand, by month

Share of searches by month for Segway-Ninebot, Xiaomi Electric Scooter. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotKaaboXiaomi Electric ScooterApollo ScootersInMotionInokim
Oct 202579.4%7.7%6.6%3%1.7%1.5%
Nov 202577.1%8.1%7.1%3.2%2.9%1.7%
Dec 202579.2%7.9%5.8%2.7%3.1%1.3%
Jan 202678.9%7.2%6.7%2.7%2.4%2.1%
Feb 202677.3%7.7%7.9%2.7%2.9%1.5%
Mar 202675.4%8.1%9.1%2.6%3.4%1.4%
Apr 202675.6%8.6%7.9%4.1%2.5%1.3%
May 202677.9%7.8%5.2%4%3.2%1.8%
Jun 202677.4%7.4%5.6%4.3%3.2%2.2%
Jul 202677.8%7.1%6.4%3.6%3.1%2%
Aug 202681.2%8.1%4.8%2.1%2.9%0.86%
Sep 202679.9%7.3%5.3%2.9%2.9%1.7%

How has the Segway-Ninebot and Xiaomi Electric Scooter comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand electric scooter brands in September 2026?

2 changes
  1. In September 2026, Segway-Ninebot lost share of searches among electric scooter brands in New Zealand, from 81.2% to 79.9%.

  2. Estimated monthly branded searches for Xiaomi Electric Scooter in New Zealand fell 11.4% over 12 measured months, from 350 to 310 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Segway-Ninebot’s and Xiaomi Electric Scooter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Segway-Ninebot

9 branded search terms

  • nine bot segway
  • ninebot
  • ninebot go kart
  • ninebot gokart
  • segway
  • segway kart
  • segway ninebot
  • segway ninebot scooter
  • segwayninebot

Xiaomi Electric Scooter

6 branded search terms

  • mi scooter
  • xiaomi electric scooter 4
  • xiaomi mi scooter electric
  • xiaomi scooter 4
  • xiaomi scooter 5
  • xiaomi scooter 5 pro

How the Brand Demand Index is measured

Other head-to-heads among electric scooter brands

Creator with pink hair and a pink jacket

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