Segway-Ninebot vs Xiaomi Electric Scooter:Which is more popular?
In September 2026, Segway-Ninebot had more branded searches than Xiaomi Electric Scooter among electric scooter brands in New Zealand. Segway-Ninebot had about 4,700 branded searches, while Xiaomi Electric Scooter had 310. Segway-Ninebot made up 79.9% of all electric scooter brand searches we track, and Xiaomi Electric Scooter accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about electric scooter brands, both Segway-Ninebot and Xiaomi Electric Scooter appeared in all four answers. Segway-Ninebot was mentioned before Xiaomi Electric Scooter in three out of four answers.
Who do people search for more?
Segway-Ninebot, about 15 searches for every 1 for Xiaomi Electric Scooter
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Segway-Ninebot, named ahead of Xiaomi Electric Scooter in 3 of 4 answers
Follow Segway-Ninebot vs Xiaomi Electric Scooter and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top electric scooter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Segway-Ninebot and Xiaomi Electric Scooter showed up in all four answers. Segway-Ninebot was listed before Xiaomi Electric Scooter in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Segway-Ninebot1st
Xiaomi Electric Scooter2nd
InMotion3rd
Kaabo4th
Inokim5th
Apollo Scooters6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Segway-Ninebot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xiaomi Electric Scooter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
InMotion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kaabo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Inokim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Apollo Scooters1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electric scooter brands
4 answers
Asked ChatGPT
“Which electric scooter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electric scooter brands in New Zealand?”
Asked ChatGPT
“What's the best electric scooter brand in New Zealand for city commuting?”
Searched Google, AI Overview
“electric scooter nz”
Searched Google, AI Overview
“cheap electric scooter”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Segway-Ninebot or Xiaomi Electric Scooter more popular in search?
This chart shows how often people search Google for Segway-Ninebot and Xiaomi Electric Scooter by name. Each line represents a brand's share of searches for all six electric scooter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Segway-Ninebot, Xiaomi Electric Scooter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Segway-Ninebot | Kaabo | Xiaomi Electric Scooter | Apollo Scooters | InMotion | Inokim |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 7.7% | 6.6% | 3% | 1.7% | 1.5% |
| Nov 2025 | 77.1% | 8.1% | 7.1% | 3.2% | 2.9% | 1.7% |
| Dec 2025 | 79.2% | 7.9% | 5.8% | 2.7% | 3.1% | 1.3% |
| Jan 2026 | 78.9% | 7.2% | 6.7% | 2.7% | 2.4% | 2.1% |
| Feb 2026 | 77.3% | 7.7% | 7.9% | 2.7% | 2.9% | 1.5% |
| Mar 2026 | 75.4% | 8.1% | 9.1% | 2.6% | 3.4% | 1.4% |
| Apr 2026 | 75.6% | 8.6% | 7.9% | 4.1% | 2.5% | 1.3% |
| May 2026 | 77.9% | 7.8% | 5.2% | 4% | 3.2% | 1.8% |
| Jun 2026 | 77.4% | 7.4% | 5.6% | 4.3% | 3.2% | 2.2% |
| Jul 2026 | 77.8% | 7.1% | 6.4% | 3.6% | 3.1% | 2% |
| Aug 2026 | 81.2% | 8.1% | 4.8% | 2.1% | 2.9% | 0.86% |
| Sep 2026 | 79.9% | 7.3% | 5.3% | 2.9% | 2.9% | 1.7% |
How has the Segway-Ninebot and Xiaomi Electric Scooter comparison changed over the last 12 months?
3 findings
- Segway-Ninebot was ahead of Xiaomi Electric Scooter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Segway-Ninebot’s share of searches among electric scooter brands in New Zealand moved from 79.4% to 79.9%, and its estimated monthly branded searches moved from 4.2K to 4.7K.
- Across the 12 months ending September 2026, Xiaomi Electric Scooter’s share of searches among electric scooter brands in New Zealand moved from 6.6% to 5.3%, and its estimated monthly branded searches moved from 350 to 310.
How did search popularity change for New Zealand electric scooter brands in September 2026?
2 changes

In September 2026, Segway-Ninebot lost share of searches among electric scooter brands in New Zealand, from 81.2% to 79.9%.

Estimated monthly branded searches for Xiaomi Electric Scooter in New Zealand fell 11.4% over 12 measured months, from 350 to 310 in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Segway-Ninebot’s and Xiaomi Electric Scooter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Segway-Ninebot
9 branded search terms
- nine bot segway
- ninebot
- ninebot go kart
- ninebot gokart
- segway
- segway kart
- segway ninebot
- segway ninebot scooter
- segwayninebot
Xiaomi Electric Scooter
6 branded search terms
- mi scooter
- xiaomi electric scooter 4
- xiaomi mi scooter electric
- xiaomi scooter 4
- xiaomi scooter 5
- xiaomi scooter 5 pro
Other head-to-heads among electric scooter brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.