How popular isXiaomi Electric Scooter in search?
In August 2026, there were an estimated 430 branded searches for Xiaomi Electric Scooter in New Zealand which is down 17.3% over the last 11 months. Xiaomi Electric Scooter holds 6.1% estimated Share of Search among New Zealand electric scooter brands and is ranked 3rd of 5 competitors for search popularity.
Segway-Ninebot79.2%
Kaabo12.3%
Xiaomi Electric Scooter6.1%
Apollo Scooters1.7%
Inokim0.71%
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Which electric scooter brands compete with Xiaomi Electric Scooter?
Share of Search by month for Segway-Ninebot, Kaabo, Xiaomi Electric Scooter. The figures are in the table below the chart.
View monthly share of search table
| Month | Segway-Ninebot | Kaabo | Xiaomi Electric Scooter | Apollo Scooters | Inokim |
|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 11.5% | 8.3% | 2.6% | 1.3% |
| Nov 2025 | 77.2% | 10.7% | 7.9% | 2.7% | 1.4% |
| Dec 2025 | 77.9% | 11.6% | 7.2% | 2.2% | 1.1% |
| Jan 2026 | 76.6% | 10.7% | 8.7% | 2.3% | 1.7% |
| Feb 2026 | 77.9% | 10% | 8.9% | 2% | 1.1% |
| Mar 2026 | 74% | 12.3% | 10.5% | 2% | 1.1% |
| Apr 2026 | 73.9% | 12.6% | 9.2% | 3.2% | 1% |
| May 2026 | 76.2% | 12.5% | 6.5% | 3.3% | 1.5% |
| Jun 2026 | 77.7% | 10.7% | 6.6% | 3.3% | 1.7% |
| Jul 2026 | 76.2% | 11.8% | 7.5% | 2.9% | 1.6% |
| Aug 2026 | 79.2% | 12.3% | 6.1% | 1.7% | 0.71% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 5.5K | +5.7% | +3 points | |
| 2, held 2nd | 12.3% | 860 | +6.2% | +0.5 points | |
| 3, held 3rd | 6.1% | 430 | -17.3% | -1.4 points | |
| 4, held 4th | 1.7% | 120 | -40% | -1.2 points | |
| 5, held 5th | 0.71% | 50 | -54.5% | -0.9 points |
79.2%
held 1st · 5.5K estimated branded searches · +5.7% vs prior month · +3 points
2.
Kaabo12.3%
held 2nd · 860 estimated branded searches · +6.2% vs prior month · +0.5 points
6.1%
held 3rd · 430 estimated branded searches · -17.3% vs prior month · -1.4 points
1.7%
held 4th · 120 estimated branded searches · -40% vs prior month · -1.2 points
5.
Inokim0.71%
held 5th · 50 estimated branded searches · -54.5% vs prior month · -0.9 points
Compare search popularity between Xiaomi Electric Scooter and its closest rivals
- Xiaomi Electric Scooter vs Segway-Ninebot: compare search popularity
- Xiaomi Electric Scooter vs Kaabo: compare search popularity
- Xiaomi Electric Scooter vs Apollo Scooters: compare search popularity
- Xiaomi Electric Scooter vs Inokim: compare search popularity
- Compare Xiaomi Electric Scooter with any brand
How has branded search demand for Xiaomi Electric Scooter changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Xiaomi Electric Scooter in New Zealand fell from 520 to 430.
- Across the 11 months ending August 2026, Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands in New Zealand decreased from 8.3% to 6.1%.
- Across the 11 months ending August 2026, Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands in New Zealand peaked at 10.5% in March 2026 and was lowest at 6.1% in August 2026.
How did search popularity change for New Zealand electric scooter brands in August 2026?
5 changes
In August 2026, Segway-Ninebot gained estimated Share of Search among electric scooter brands in New Zealand, from 76.2% to 79.2%.
In August 2026, Kaabo gained estimated Share of Search among electric scooter brands in New Zealand, from 11.8% to 12.3%.
In August 2026, Xiaomi Electric Scooter lost estimated Share of Search among electric scooter brands in New Zealand, from 7.5% to 6.1%.
In August 2026, Apollo Scooters lost estimated Share of Search among electric scooter brands in New Zealand, from 2.9% to 1.7%.
In August 2026, Inokim lost estimated Share of Search among electric scooter brands in New Zealand, from 1.6% to 0.71%.
How is Xiaomi Electric Scooter measured?
Brandwave collects information about searches that people make online using Xiaomi Electric Scooter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- m365 xiaomi electric scooter
- mi scooter
- xiaomi electric scooter 4
- xiaomi electric scooter 4 pro
- xiaomi mi scooter electric
- xiaomi scooter 4
- xiaomi scooter 5
- xiaomi scooter 5 pro
- xiaomi scooter pro 2
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Is Xiaomi Electric Scooter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.