Segway-Ninebot vs Xiaomi Electric Scooter:Which is more popular by branded search in New Zealand?
In August 2026, Segway-Ninebot had more branded searches than Xiaomi Electric Scooter among electric scooter brands in New Zealand. Segway-Ninebot was estimated to have 5.5K branded searches compared to Xiaomi Electric Scooter’s 430, and held a 79.2% Share of Search versus Xiaomi Electric Scooter’s 6.1%.
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Which is more popular in search, Segway-Ninebot or Xiaomi Electric Scooter?
Compare the electric scooter brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Segway-Ninebot, Xiaomi Electric Scooter. The figures are in the table below the chart.
View monthly share of search table
| Month | Segway-Ninebot | Kaabo | Xiaomi Electric Scooter | Apollo Scooters | Inokim |
|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 11.5% | 8.3% | 2.6% | 1.3% |
| Nov 2025 | 77.2% | 10.7% | 7.9% | 2.7% | 1.4% |
| Dec 2025 | 77.9% | 11.6% | 7.2% | 2.2% | 1.1% |
| Jan 2026 | 76.6% | 10.7% | 8.7% | 2.3% | 1.7% |
| Feb 2026 | 77.9% | 10% | 8.9% | 2% | 1.1% |
| Mar 2026 | 74% | 12.3% | 10.5% | 2% | 1.1% |
| Apr 2026 | 73.9% | 12.6% | 9.2% | 3.2% | 1% |
| May 2026 | 76.2% | 12.5% | 6.5% | 3.3% | 1.5% |
| Jun 2026 | 77.7% | 10.7% | 6.6% | 3.3% | 1.7% |
| Jul 2026 | 76.2% | 11.8% | 7.5% | 2.9% | 1.6% |
| Aug 2026 | 79.2% | 12.3% | 6.1% | 1.7% | 0.71% |
| Sep 2026 | — | — | — | — | — |
How has the Segway-Ninebot and Xiaomi Electric Scooter comparison changed over the last 12 months?
3 findings
- Segway-Ninebot was ahead of Xiaomi Electric Scooter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Segway-Ninebot’s estimated Share of Search among electric scooter brands in New Zealand moved from 76.4% to 79.2%, and its estimated monthly branded searches moved from 4.8K to 5.5K.
- Across the 11 months ending August 2026, Xiaomi Electric Scooter’s estimated Share of Search among electric scooter brands in New Zealand moved from 8.3% to 6.1%, and its estimated monthly branded searches moved from 520 to 430.
How did search popularity change for New Zealand electric scooter brands in August 2026?
2 changes
In August 2026, Segway-Ninebot gained estimated Share of Search among electric scooter brands in New Zealand, from 76.2% to 79.2%.
In August 2026, Xiaomi Electric Scooter lost estimated Share of Search among electric scooter brands in New Zealand, from 7.5% to 6.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Segway-Ninebot’s and Xiaomi Electric Scooter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Segway-Ninebot
20 branded search terms
- nine bot segway
- ninebot
- ninebot e2
- ninebot es2
- ninebot g30
- ninebot g30 max
- ninebot go kart
- ninebot gokart
- segway
- segway com
- segway e2
- segway kart
- segway ninebot
- segway ninebot e scooter
- segway ninebot es2
- segway ninebot near me
- segway ninebot nz
- segway ninebot scooter
- segway p65
- segwayninebot
Xiaomi Electric Scooter
9 branded search terms
- m365 xiaomi electric scooter
- mi scooter
- xiaomi electric scooter 4
- xiaomi electric scooter 4 pro
- xiaomi mi scooter electric
- xiaomi scooter 4
- xiaomi scooter 5
- xiaomi scooter 5 pro
- xiaomi scooter pro 2
Put your own brand in this comparison
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