Brandwave

How popular isInMotion?

In September 2026, people searched for InMotion by name about 170 times in New Zealand, an 88.9% increase from the previous year. These searches made up 2.9% of all New Zealand electric scooter brand searches, placing InMotion fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about electric scooter brands, InMotion appeared in three of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

InMotion is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. Segway-NinebotShare of searches 79.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. KaaboShare of searches 7.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. Xiaomi Electric ScooterShare of searches 5.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Apollo ScootersShare of searches 2.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. InMotionShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top electric scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, InMotion was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. InMotion is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway-Ninebot1st
  2. Xiaomi Electric Scooter2nd
  3. InMotion3rd
  4. Kaabo4th
  5. Inokim5th
  6. Apollo Scooters6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xiaomi Electric Scooter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • InMotion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaabo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Inokim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apollo Scooters1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electric scooter brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which electric scooter brands compete with InMotion?

InMotion against electric scooter brands in New Zealand, by month

Share of searches by month for Segway-Ninebot, Kaabo, Xiaomi Electric Scooter, Apollo Scooters, InMotion. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotKaaboXiaomi Electric ScooterApollo ScootersInMotionInokim
Oct 202579.4%7.7%6.6%3%1.7%1.5%
Nov 202577.1%8.1%7.1%3.2%2.9%1.7%
Dec 202579.2%7.9%5.8%2.7%3.1%1.3%
Jan 202678.9%7.2%6.7%2.7%2.4%2.1%
Feb 202677.3%7.7%7.9%2.7%2.9%1.5%
Mar 202675.4%8.1%9.1%2.6%3.4%1.4%
Apr 202675.6%8.6%7.9%4.1%2.5%1.3%
May 202677.9%7.8%5.2%4%3.2%1.8%
Jun 202677.4%7.4%5.6%4.3%3.2%2.2%
Jul 202677.8%7.1%6.4%3.6%3.1%2%
Aug 202681.2%8.1%4.8%2.1%2.9%0.86%
Sep 202679.9%7.3%5.3%2.9%2.9%1.7%

  1. 1.Segway-Ninebot

    79.9%

    Held 1st. 4.7K estimated branded searches, -0.21% vs prior month. Share -1.3 points.

  2. 2.Kaabo

    7.3%

    Held 2nd. 430 estimated branded searches, -8.5% vs prior month. Share -0.8 points.

  3. 3.Xiaomi Electric Scooter

    5.3%

    Held 3rd. 310 estimated branded searches, +10.7% vs prior month. Share +0.4 points.

  4. 4.Apollo Scooters

    2.9%

    Moved from 5th to 4th. 170 estimated branded searches, +41.7% vs prior month. Share +0.8 points.

  5. 5.InMotion

    2.9%

    Moved from 4th to 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Inokim

    1.7%

    Held 6th. 100 estimated branded searches, +100% vs prior month. Share +0.8 points.

Compare popularity between InMotion and its closest rivals

Every comparison with InMotion

5 comparisons

How has branded search demand for InMotion changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for InMotion in New Zealand rose from 90 to 170.
  • Across the 12 months ending September 2026, InMotion’s share of searches among electric scooter brands in New Zealand increased from 1.7% to 2.9%.
  • Across the 12 months ending September 2026, InMotion’s share of searches among electric scooter brands in New Zealand peaked at 3.4% in March 2026 and was lowest at 1.7% in October 2025.

How did search popularity change for New Zealand electric scooter brands in September 2026?

6 changes

  1. In September 2026, Apollo Scooters overtook InMotion to rank 4th among electric scooter brands in New Zealand, with 2.9% of the searches.

  2. In September 2026, Inokim gained share of searches among electric scooter brands in New Zealand, from 0.86% to 1.7%.

  3. In September 2026, Segway-Ninebot lost share of searches among electric scooter brands in New Zealand, from 81.2% to 79.9%.

  4. In September 2026, Kaabo lost share of searches among electric scooter brands in New Zealand, from 8.1% to 7.3%.

  5. Estimated monthly branded searches for InMotion in New Zealand rose 88.9% over 12 measured months, from 90 to 170 in September 2026.

  6. Estimated monthly branded searches for Xiaomi Electric Scooter in New Zealand fell 11.4% over 12 measured months, from 350 to 310 in September 2026.

How are InMotion’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using InMotion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • inmotion scooter

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How the Brand Demand Index is measured

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