Dunedin accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, Polson Higgs was the most searched among dunedin accounting firms in New Zealand, with an estimated 610 branded searches and 61% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Dunedin accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Polson Higgs, Target Accounting, Embark Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | Polson Higgs | Target Accounting | Embark Accounting | Saxton Chartered Accountants |
|---|---|---|---|---|
| Oct 2025 | 56% | 32% | 10.7% | 1.3% |
| Nov 2025 | 57.8% | 32.2% | 8.9% | 1.1% |
| Dec 2025 | 49.1% | 34.5% | 14.5% | 1.8% |
| Jan 2026 | 43.6% | 29.5% | 25.6% | 1.3% |
| Feb 2026 | 56% | 31.9% | 11% | 1.1% |
| Mar 2026 | 56.9% | 33% | 9.2% | 0.92% |
| Apr 2026 | 64.8% | 25.9% | 7.4% | 1.9% |
| May 2026 | 61.8% | 27.5% | 9.8% | 0.98% |
| Jun 2026 | 58.5% | 28.3% | 11.3% | 1.9% |
| Jul 2026 | 64.6% | 25% | 9.4% | 1% |
| Aug 2026 | 61% | 30% | 8% | 1% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 610 | -1.6% | -3.6 points | |
| 2, held 2nd | 30% | 300 | +25% | +5 points | |
| 3, held 3rd | 8% | 80 | -11.1% | -1.4 points | |
| 4, held 4th | 1% | 10 | 0% | 0 points |
61%
held 1st · 610 estimated branded searches · -1.6% vs prior month · -3.6 points
30%
held 2nd · 300 estimated branded searches · +25% vs prior month · +5 points
held 3rd · 80 estimated branded searches · -11.1% vs prior month · -1.4 points
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among dunedin accounting firms in New Zealand?
4 brands
In August 2026, Polson Higgs was the most searched among dunedin accounting firms in New Zealand, with an estimated 610 branded searches and 61% estimated Share of Search within this set. Target Accounting is in 2nd place, 31 percentage points behind at 30% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Polson Higgs | 56% → 61% | 64.8%Apr 2026 | 43.6%Jan 2026 | 1st |
 Target Accounting | 32% → 30% | 34.5%Dec 2025 | 25%Jul 2026 | 2nd |
 Embark Accounting | 10.7% → 8% | 25.6%Jan 2026 | 7.4%Apr 2026 | 3rd |
 Saxton Chartered Accountants | 1.3% → 1% | 1.9%Jun 2026 | 0.92%Mar 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Polson Higgs’ estimated Share of Search among dunedin accounting firms in New Zealand increased from 56% to 61%.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand decreased from 32% to 30%.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand decreased from 10.7% to 8%.
- Across the 11 months ending August 2026, Polson Higgs’ estimated Share of Search among dunedin accounting firms in New Zealand peaked at 64.8% in April 2026 and was lowest at 43.6% in January 2026.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand peaked at 34.5% in December 2025 and was lowest at 25% in July 2026.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand peaked at 25.6% in January 2026 and was lowest at 7.4% in April 2026.
- Across the 11 months ending August 2026, Saxton Chartered Accountants held steady: its estimated Share of Search among dunedin accounting firms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand dunedin accounting firms in August 2026?
3 changes
In August 2026, Target Accounting gained estimated Share of Search among dunedin accounting firms in New Zealand, from 25% to 30%.
In August 2026, Polson Higgs lost estimated Share of Search among dunedin accounting firms in New Zealand, from 64.6% to 61%.
In August 2026, Embark Accounting lost estimated Share of Search among dunedin accounting firms in New Zealand, from 9.4% to 8%.
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