Brandwave

How popular isTarget Accounting in search?

In August 2026, there were an estimated 300 branded searches for Target Accounting in New Zealand which is up 25% over the last 11 months. Target Accounting holds 30% estimated Share of Search among New Zealand dunedin accounting firms and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Polson Higgs61%
  2. Target Accounting30%
  3. Embark Accounting8%
  4. Saxton Chartered Accountants1%
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Which dunedin accounting firms compete with Target Accounting?

Target Accounting against dunedin accounting firms in New Zealand, by month

Share of Search by month for Polson Higgs, Target Accounting, Embark Accounting. The figures are in the table below the chart.

View monthly share of search table
MonthPolson HiggsTarget AccountingEmbark AccountingSaxton Chartered Accountants
Oct 202556%32%10.7%1.3%
Nov 202557.8%32.2%8.9%1.1%
Dec 202549.1%34.5%14.5%1.8%
Jan 202643.6%29.5%25.6%1.3%
Feb 202656%31.9%11%1.1%
Mar 202656.9%33%9.2%0.92%
Apr 202664.8%25.9%7.4%1.9%
May 202661.8%27.5%9.8%0.98%
Jun 202658.5%28.3%11.3%1.9%
Jul 202664.6%25%9.4%1%
Aug 202661%30%8%1%
Sep 2026————

  1. 1.Polson Higgs

    61%

    held 1st · 610 estimated branded searches · -1.6% vs prior month · -3.6 points

  2. 2.Target Accounting

    30%

    held 2nd · 300 estimated branded searches · +25% vs prior month · +5 points

  3. 3.Embark Accounting

    8%

    held 3rd · 80 estimated branded searches · -11.1% vs prior month · -1.4 points

  4. 4.Saxton Chartered Accountants

    1%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Target Accounting and its closest rivals

How has branded search demand for Target Accounting changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Target Accounting in New Zealand rose from 240 to 300.
  • Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand decreased from 32% to 30%.
  • Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand peaked at 34.5% in December 2025 and was lowest at 25% in July 2026.

How did search popularity change for New Zealand dunedin accounting firms in August 2026?

  1. In August 2026, Target Accounting gained estimated Share of Search among dunedin accounting firms in New Zealand, from 25% to 30%.

  2. In August 2026, Polson Higgs lost estimated Share of Search among dunedin accounting firms in New Zealand, from 64.6% to 61%.

  3. In August 2026, Embark Accounting lost estimated Share of Search among dunedin accounting firms in New Zealand, from 9.4% to 8%.

Which queenstown accounting firms compete with Target Accounting?

Target Accounting against queenstown accounting firms in New Zealand, by month

Share of Search by month for Sidekick, Target Accounting, Greenhawk, McClean & Co, Eclipse Accounting, Herron Accounting, Five Peaks Accounting. The figures are in the table below the chart.

View monthly share of search table
MonthSidekickTarget AccountingGreenhawkMcClean & CoEclipse AccountingHerron AccountingFive Peaks Accounting
Oct 202552.2%26.1%8.7%5.4%3.3%3.3%1.1%
Nov 202546.6%28.2%8.7%7.8%3.9%3.9%0.97%
Dec 202536.8%25%14.5%11.8%5.3%5.3%1.3%
Jan 202644.7%30.3%9.2%6.6%3.9%3.9%1.3%
Feb 202640.4%32.6%7.9%6.7%7.9%3.4%1.1%
Mar 202640.8%35%7.8%7.8%4.9%2.9%0.97%
Apr 202644.9%28.6%8.2%6.1%5.1%5.1%2%
May 202643.5%30.4%8.7%6.5%4.3%5.4%1.1%
Jun 202642%30%11%6%7%3%1%
Jul 202641%28.9%7.2%10.8%6%3.6%2.4%
Aug 202637%32.6%10.9%8.7%5.4%3.3%2.2%
Sep 2026———————

  1. 1.Sidekick

    37%

    held 1st · 340 estimated branded searches · 0% vs prior month · -4 points

  2. 2.Target Accounting

    32.6%

    held 2nd · 300 estimated branded searches · +25% vs prior month · +3.7 points

  3. 3.Greenhawk

    10.9%

    moved from 4th to 3rd · 100 estimated branded searches · +66.7% vs prior month · +3.6 points

  4. 4.McClean & Co

    8.7%

    moved from 3rd to 4th · 80 estimated branded searches · -11.1% vs prior month · -2.1 points

  5. 5.Eclipse Accounting

    5.4%

    held 5th · 50 estimated branded searches · 0% vs prior month · -0.6 points

  6. 6.Herron Accounting

    3.3%

    held 6th · 30 estimated branded searches · 0% vs prior month · -0.4 points

  7. 7.Five Peaks Accounting

    2.2%

    held 7th · 20 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Target Accounting and its closest rivals

How has branded search demand for Target Accounting changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand increased from 26.1% to 32.6%.
  • Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand peaked at 35% in March 2026 and was lowest at 25% in December 2025.

How did search popularity change for New Zealand queenstown accounting firms in August 2026?

  1. In August 2026, Greenhawk overtook McClean & Co to rank 3rd among queenstown accounting firms in New Zealand, at 10.9%.

  2. In August 2026, Target Accounting gained estimated Share of Search among queenstown accounting firms in New Zealand, from 28.9% to 32.6%.

  3. In August 2026, Sidekick lost estimated Share of Search among queenstown accounting firms in New Zealand, from 41% to 37%.

  4. In August 2026, McClean & Co lost estimated Share of Search among queenstown accounting firms in New Zealand, from 10.8% to 8.7%.

  5. In August 2026, Eclipse Accounting lost estimated Share of Search among queenstown accounting firms in New Zealand, from 6% to 5.4%.

  6. Estimated monthly branded searches for Five Peaks Accounting in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Target Accounting measured?

Brandwave collects information about searches that people make online using Target Accounting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • target accounting
  • target accounting dunedin

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