Dunedin accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, Polson Higgs was the most searched among dunedin accounting firms in New Zealand, with an estimated 270 branded searches and 61.4% estimated Share of Search within this set.
Follow dunedin accounting firms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare Dunedin accounting firms using branded searches made in Dunedin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Polson Higgs, Target Accounting, Embark Accounting, Saxton Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | Polson Higgs | Target Accounting | Embark Accounting | Saxton Chartered Accountants |
|---|---|---|---|---|
| Oct 2025 | 57.9% | 26.3% | 13.2% | 2.6% |
| Nov 2025 | 55.8% | 27.9% | 14% | 2.3% |
| Dec 2025 | 41.4% | 34.5% | 20.7% | 3.4% |
| Jan 2026 | 46.3% | 19.5% | 31.7% | 2.4% |
| Feb 2026 | 60% | 24.4% | 13.3% | 2.2% |
| Mar 2026 | 60% | 23.6% | 14.5% | 1.8% |
| Apr 2026 | 61.7% | 25.5% | 10.6% | 2.1% |
| May 2026 | 60% | 27.3% | 10.9% | 1.8% |
| Jun 2026 | 51.9% | 30.8% | 15.4% | 1.9% |
| Jul 2026 | 65.4% | 21.2% | 11.5% | 1.9% |
| Aug 2026 | 61.4% | 29.5% | 6.8% | 2.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.4% | 270 | -20.6% | -4 points | |
| 2, held 2nd | 29.5% | 130 | +18.2% | +8.4 points | |
| 3, held 3rd | 6.8% | 30 | -50% | -4.7 points | |
| 4, held 4th | 2.3% | 10 | 0% | +0.3 points |
61.4%
held 1st · 270 estimated branded searches · -20.6% vs prior month · -4 points
29.5%
held 2nd · 130 estimated branded searches · +18.2% vs prior month · +8.4 points
6.8%
held 3rd · 30 estimated branded searches · -50% vs prior month · -4.7 points
held 4th · 10 estimated branded searches · 0% vs prior month · +0.3 points
Compare search popularity between leading brands
Polson Higgs vs Target Accounting: compare search popularity
Polson Higgs vs Embark Accounting: compare search popularity
Polson Higgs vs Saxton Chartered Accountants: compare search popularity- Target Accounting vs Embark Accounting: compare search popularity
- Target Accounting vs Saxton Chartered Accountants: compare search popularity
- Embark Accounting vs Saxton Chartered Accountants: compare search popularity
- Compare any of these brands
Which brand is most popular in search among dunedin accounting firms in New Zealand?
4 brands
In August 2026, Polson Higgs was the most searched among dunedin accounting firms in New Zealand, with an estimated 270 branded searches and 61.4% estimated Share of Search within this set. Target Accounting is in 2nd place, 31.8 percentage points behind at 29.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Polson Higgs | 57.9% → 61.4% | 65.4%Jul 2026 | 41.4%Dec 2025 | 1st |
| Target Accounting | 26.3% → 29.5% | 34.5%Dec 2025 | 19.5%Jan 2026 | 2nd |
| Embark Accounting | 13.2% → 6.8% | 31.7%Jan 2026 | 6.8%Aug 2026 | 3rd |
| Saxton Chartered Accountants | 2.6% → 2.3% | 3.4%Dec 2025 | 1.8%Mar 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Polson Higgs’ estimated Share of Search among dunedin accounting firms in New Zealand increased from 57.9% to 61.4%.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand increased from 26.3% to 29.5%.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand decreased from 13.2% to 6.8%.
- Across the 11 months ending August 2026, Polson Higgs’ estimated Share of Search among dunedin accounting firms in New Zealand peaked at 65.4% in July 2026 and was lowest at 41.4% in December 2025.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand peaked at 34.5% in December 2025 and was lowest at 19.5% in January 2026.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand peaked at 31.7% in January 2026 and was lowest at 6.8% in August 2026.
- Across the 11 months ending August 2026, Saxton Chartered Accountants’ estimated Share of Search among dunedin accounting firms in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.8% in March 2026.
- Across the 11 months ending August 2026, Saxton Chartered Accountants held steady: its estimated Share of Search among dunedin accounting firms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand dunedin accounting firms in August 2026?
3 changes
In August 2026, Target Accounting gained estimated Share of Search among dunedin accounting firms in New Zealand, from 21.2% to 29.5%.
In August 2026, Embark Accounting lost estimated Share of Search among dunedin accounting firms in New Zealand, from 11.5% to 6.8%.
In August 2026, Polson Higgs lost estimated Share of Search among dunedin accounting firms in New Zealand, from 65.4% to 61.4%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.