Saxton Chartered Accountants vs Target Accounting:Which is more popular by branded search in New Zealand?
In August 2026, Target Accounting had more branded searches than Saxton Chartered Accountants among dunedin accounting firms in New Zealand. Target Accounting was estimated to have 300 branded searches compared to Saxton Chartered Accountants’ 10, and held a 30% Share of Search versus Saxton Chartered Accountants’ 1%.
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Which is more popular in search, Saxton Chartered Accountants or Target Accounting?
Compare Dunedin accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Target Accounting, Saxton Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | Polson Higgs | Target Accounting | Embark Accounting | Saxton Chartered Accountants |
|---|---|---|---|---|
| Oct 2025 | 56% | 32% | 10.7% | 1.3% |
| Nov 2025 | 57.8% | 32.2% | 8.9% | 1.1% |
| Dec 2025 | 49.1% | 34.5% | 14.5% | 1.8% |
| Jan 2026 | 43.6% | 29.5% | 25.6% | 1.3% |
| Feb 2026 | 56% | 31.9% | 11% | 1.1% |
| Mar 2026 | 56.9% | 33% | 9.2% | 0.92% |
| Apr 2026 | 64.8% | 25.9% | 7.4% | 1.9% |
| May 2026 | 61.8% | 27.5% | 9.8% | 0.98% |
| Jun 2026 | 58.5% | 28.3% | 11.3% | 1.9% |
| Jul 2026 | 64.6% | 25% | 9.4% | 1% |
| Aug 2026 | 61% | 30% | 8% | 1% |
| Sep 2026 | — | — | — | — |
How has the Saxton Chartered Accountants and Target Accounting comparison changed over the last 12 months?
3 findings
- Target Accounting was ahead of Saxton Chartered Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Saxton Chartered Accountants’ estimated Share of Search among dunedin accounting firms in New Zealand moved from 1.3% to 1%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand moved from 32% to 30%, and its estimated monthly branded searches moved from 240 to 300.
How did search popularity change for New Zealand dunedin accounting firms in August 2026?
1 change
In August 2026, Target Accounting gained estimated Share of Search among dunedin accounting firms in New Zealand, from 25% to 30%.
How each brand is measured
Brandwave collects information about searches that people make online using Saxton Chartered Accountants’ and Target Accounting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Saxton Chartered Accountants
1 branded search term
- saxton chartered accountants
Target Accounting
2 branded search terms
- target accounting
- target accounting dunedin
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