How popular isEmbark Accounting in search?
In August 2026, there were an estimated 80 branded searches for Embark Accounting in New Zealand which held steady over the last 11 months. Embark Accounting holds 8% estimated Share of Search among New Zealand dunedin accounting firms and is ranked 3rd of 4 competitors for search popularity.
Polson Higgs61%
Target Accounting30%
Embark Accounting8%
Saxton Chartered Accountants1%
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Which dunedin accounting firms compete with Embark Accounting?
Share of Search by month for Polson Higgs, Target Accounting, Embark Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | Polson Higgs | Target Accounting | Embark Accounting | Saxton Chartered Accountants |
|---|---|---|---|---|
| Oct 2025 | 56% | 32% | 10.7% | 1.3% |
| Nov 2025 | 57.8% | 32.2% | 8.9% | 1.1% |
| Dec 2025 | 49.1% | 34.5% | 14.5% | 1.8% |
| Jan 2026 | 43.6% | 29.5% | 25.6% | 1.3% |
| Feb 2026 | 56% | 31.9% | 11% | 1.1% |
| Mar 2026 | 56.9% | 33% | 9.2% | 0.92% |
| Apr 2026 | 64.8% | 25.9% | 7.4% | 1.9% |
| May 2026 | 61.8% | 27.5% | 9.8% | 0.98% |
| Jun 2026 | 58.5% | 28.3% | 11.3% | 1.9% |
| Jul 2026 | 64.6% | 25% | 9.4% | 1% |
| Aug 2026 | 61% | 30% | 8% | 1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 610 | -1.6% | -3.6 points | |
| 2, held 2nd | 30% | 300 | +25% | +5 points | |
| 3, held 3rd | 8% | 80 | -11.1% | -1.4 points | |
| 4, held 4th | 1% | 10 | 0% | 0 points |
61%
held 1st · 610 estimated branded searches · -1.6% vs prior month · -3.6 points
30%
held 2nd · 300 estimated branded searches · +25% vs prior month · +5 points
held 3rd · 80 estimated branded searches · -11.1% vs prior month · -1.4 points
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Embark Accounting and its closest rivals
How has branded search demand for Embark Accounting changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Embark Accounting in New Zealand held steady at 80.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand decreased from 10.7% to 8%.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand peaked at 25.6% in January 2026 and was lowest at 7.4% in April 2026.
How did search popularity change for New Zealand dunedin accounting firms in August 2026?
3 changes
In August 2026, Target Accounting gained estimated Share of Search among dunedin accounting firms in New Zealand, from 25% to 30%.
In August 2026, Polson Higgs lost estimated Share of Search among dunedin accounting firms in New Zealand, from 64.6% to 61%.
In August 2026, Embark Accounting lost estimated Share of Search among dunedin accounting firms in New Zealand, from 9.4% to 8%.
How is Embark Accounting measured?
Brandwave collects information about searches that people make online using Embark Accounting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- embark accounting
- embark accounting dunedin
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