Embark Accounting vs Saxton Chartered Accountants:Which is more popular by branded search in New Zealand?
In August 2026, Embark Accounting had more branded searches than Saxton Chartered Accountants among dunedin accounting firms in New Zealand. Embark Accounting was estimated to have 80 branded searches compared to Saxton Chartered Accountants’ 10, and held an 8% Share of Search versus Saxton Chartered Accountants’ 1%.
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Which is more popular in search, Embark Accounting or Saxton Chartered Accountants?
Compare Dunedin accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Embark Accounting, Saxton Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | Polson Higgs | Target Accounting | Embark Accounting | Saxton Chartered Accountants |
|---|---|---|---|---|
| Oct 2025 | 56% | 32% | 10.7% | 1.3% |
| Nov 2025 | 57.8% | 32.2% | 8.9% | 1.1% |
| Dec 2025 | 49.1% | 34.5% | 14.5% | 1.8% |
| Jan 2026 | 43.6% | 29.5% | 25.6% | 1.3% |
| Feb 2026 | 56% | 31.9% | 11% | 1.1% |
| Mar 2026 | 56.9% | 33% | 9.2% | 0.92% |
| Apr 2026 | 64.8% | 25.9% | 7.4% | 1.9% |
| May 2026 | 61.8% | 27.5% | 9.8% | 0.98% |
| Jun 2026 | 58.5% | 28.3% | 11.3% | 1.9% |
| Jul 2026 | 64.6% | 25% | 9.4% | 1% |
| Aug 2026 | 61% | 30% | 8% | 1% |
| Sep 2026 | — | — | — | — |
How has the Embark Accounting and Saxton Chartered Accountants comparison changed over the last 12 months?
3 findings
- Embark Accounting was ahead of Saxton Chartered Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand moved from 10.7% to 8%, and its estimated monthly branded searches held steady at 80.
- Across the 11 months ending August 2026, Saxton Chartered Accountants’ estimated Share of Search among dunedin accounting firms in New Zealand moved from 1.3% to 1%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand dunedin accounting firms in August 2026?
1 change
In August 2026, Embark Accounting lost estimated Share of Search among dunedin accounting firms in New Zealand, from 9.4% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Embark Accounting’s and Saxton Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Embark Accounting
2 branded search terms
- embark accounting
- embark accounting dunedin
Saxton Chartered Accountants
1 branded search term
- saxton chartered accountants
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