Makita vs Ryobi:Which is more popular?
In September 2026, Makita had more branded searches than Ryobi among drill driver brands in New Zealand. Makita had about 9,100 branded searches, while Ryobi had 7,480. Makita made up 37.1% of all drill driver brand searches we track, and Ryobi accounted for 30.5%. When we asked ChatGPT and Google AI Overviews about drill driver brands, both Makita and Ryobi appeared in all four answers. Makita was mentioned before Ryobi in three out of four answers.
Who do people search for more?
Makita, about 22% more searches than Ryobi
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Makita, named ahead of Ryobi in 3 of 4 answers
Follow Makita vs Ryobi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top drill driver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Makita and Ryobi showed up in all four answers. Makita was listed before Ryobi in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about drill driver brands
4 answers
Asked ChatGPT
“Which drill driver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drill driver brands in New Zealand?”
Asked ChatGPT
“What's the best drill driver brand in New Zealand for home projects?”
Searched Google, AI Overview
“impact drill driver”
Searched Google, AI Overview
“best drill driver”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Makita or Ryobi more popular in search?
This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all four drill driver brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 30.4% | 20.8% | 10.9% |
| Nov 2025 | 29.9% | 36.9% | 23.6% | 9.6% |
| Dec 2025 | 32.4% | 40.1% | 18.4% | 9.1% |
| Jan 2026 | 36% | 35.3% | 20.2% | 8.5% |
| Feb 2026 | 37.5% | 30% | 21.7% | 10.8% |
| Mar 2026 | 34.9% | 33.6% | 20.9% | 10.6% |
| Apr 2026 | 37.8% | 30.3% | 21.2% | 10.7% |
| May 2026 | 38.8% | 25.4% | 22% | 13.8% |
| Jun 2026 | 36.3% | 25.2% | 25.2% | 13.3% |
| Jul 2026 | 38.6% | 25.7% | 22.3% | 13.4% |
| Aug 2026 | 33.6% | 27.8% | 22.1% | 16.6% |
| Sep 2026 | 37.1% | 30.5% | 20.4% | 12% |
How has the Makita and Ryobi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in November 2025, Makita took it in January 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among drill driver brands in New Zealand moved from 37.8% to 37.1%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among drill driver brands in New Zealand moved from 30.4% to 30.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K.
How did search popularity change for New Zealand drill driver brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among drill driver brands in New Zealand, from 33.6% to 37.1%.
In September 2026, Ryobi gained share of searches among drill driver brands in New Zealand, from 27.8% to 30.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drill driver brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.