DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among drill driver brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 20.4% of all drill driver brand searches we track, and Milwaukee accounted for 12%. When we asked ChatGPT and Google AI Overviews about drill driver brands, DeWalt appeared in all four answers and Milwaukee in two. DeWalt was mentioned before Milwaukee in every answer.
Who do people search for more?
DeWalt, about 69% more searches than Milwaukee
Who does AI mention more?
DeWalt, mentioned in every answer we collected
Who does AI recommend more?
DeWalt, named ahead of Milwaukee in every answer
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Top drill driver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DeWalt appeared in all four answers. Milwaukee was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DeWalt was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about drill driver brands
4 answers
Asked ChatGPT
“Which drill driver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drill driver brands in New Zealand?”
Asked ChatGPT
“What's the best drill driver brand in New Zealand for home projects?”
Searched Google, AI Overview
“impact drill driver”
Searched Google, AI Overview
“best drill driver”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all four drill driver brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 30.4% | 20.8% | 10.9% |
| Nov 2025 | 29.9% | 36.9% | 23.6% | 9.6% |
| Dec 2025 | 32.4% | 40.1% | 18.4% | 9.1% |
| Jan 2026 | 36% | 35.3% | 20.2% | 8.5% |
| Feb 2026 | 37.5% | 30% | 21.7% | 10.8% |
| Mar 2026 | 34.9% | 33.6% | 20.9% | 10.6% |
| Apr 2026 | 37.8% | 30.3% | 21.2% | 10.7% |
| May 2026 | 38.8% | 25.4% | 22% | 13.8% |
| Jun 2026 | 36.3% | 25.2% | 25.2% | 13.3% |
| Jul 2026 | 38.6% | 25.7% | 22.3% | 13.4% |
| Aug 2026 | 33.6% | 27.8% | 22.1% | 16.6% |
| Sep 2026 | 37.1% | 30.5% | 20.4% | 12% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among drill driver brands in New Zealand moved from 20.8% to 20.4%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among drill driver brands in New Zealand moved from 10.9% to 12%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand drill driver brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among drill driver brands in New Zealand, from 16.6% to 12%.
In September 2026, DeWalt lost share of searches among drill driver brands in New Zealand, from 22.1% to 20.4%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drill driver brands
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