DJ software in New Zealand:Which are most popular?
In September 2026, Serato was the most searched DJ software in New Zealand, accounting for 38.8% of all searches among the seven software we track. When we checked with ChatGPT and Google AI Overviews, Serato, rekordbox, VirtualDJ and Mixxx showed up in every answer. rekordbox was recommended most often, coming first in three out of five responses.
SeratoShare of searches 38.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
rekordboxShare of searches 34.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
VirtualDJShare of searches 15.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
djayShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
MixxxShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 6th
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Top DJ software in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Serato, rekordbox, VirtualDJ and Mixxx appeared every time. rekordbox was recommended most often, coming first in three out of five answers. Serato was second, and VirtualDJ was third. Engine DJ, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mixxx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- djay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traktor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Engine DJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about DJ software
5 answers
Asked ChatGPT
“Which DJ software should I use in New Zealand?”
Asked ChatGPT
“What are the best DJ software brands in New Zealand?”
Asked ChatGPT
“What's the best DJ software in New Zealand for mixing music?”
Searched Google, AI Overview
“best dj software”
Searched Google, AI Overview
“dj mixing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which DJ software do people search for most?
This chart shows how often people search Google for each DJ software by name. Each line represents a brand's share of searches for all seven DJ software we track, month by month, from searches in New Zealand.
Share of searches by month for Serato, rekordbox, VirtualDJ, djay, Mixxx, Traktor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Serato | rekordbox | VirtualDJ | djay | Mixxx | Traktor | Engine DJ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 33.9% | 16.3% | 4.7% | 3.7% | 5.8% | 1.7% |
| Nov 2025 | 43.9% | 29.7% | 13.2% | 3.7% | 3% | 4.7% | 1.7% |
| Dec 2025 | 34.2% | 34.2% | 16.4% | 3.8% | 3.8% | 5.8% | 1.7% |
| Jan 2026 | 41.4% | 31.8% | 12.4% | 3.5% | 2.9% | 5.4% | 2.5% |
| Feb 2026 | 37.6% | 33.1% | 14.7% | 4.1% | 3.4% | 5.3% | 1.9% |
| Mar 2026 | 41.3% | 31.7% | 12.4% | 4.4% | 4.4% | 4.4% | 1.3% |
| Apr 2026 | 35.5% | 35.5% | 13.8% | 5% | 3.9% | 5% | 1.4% |
| May 2026 | 43.2% | 29.2% | 13% | 4.7% | 3.7% | 3.7% | 2.7% |
| Jun 2026 | 37.9% | 33.3% | 14.8% | 4.2% | 3.4% | 4.2% | 2.3% |
| Jul 2026 | 53.5% | 24.1% | 10.7% | 3% | 2.3% | 4.7% | 1.7% |
| Aug 2026 | 53.5% | 24.8% | 11% | 3.1% | 3.1% | 3.1% | 1.4% |
| Sep 2026 | 38.8% | 34.1% | 15.1% | 3.5% | 3.5% | 3.5% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 1K | -47.4% | -14.8 points | |
| 2, held 2nd | 34.1% | 880 | 0% | +9.3 points | |
| 3, held 3rd | 15.1% | 390 | 0% | +4.1 points | |
| 4, held 4th | 3.5% | 90 | -18.2% | +0.4 points | |
| 5, held 5th | 3.5% | 90 | -18.2% | +0.4 points | |
| 6, held 6th | 3.5% | 90 | -18.2% | +0.4 points | |
| 7, held 7th | 1.6% | 40 | -20% | +0.1 points |
1.
Serato38.8%
Held 1st. 1K estimated branded searches, -47.4% vs prior month. Share -14.8 points.
34.1%
Held 2nd. 880 estimated branded searches, 0% vs prior month. Share +9.3 points.
15.1%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +4.1 points.
4.
djay3.5%
Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share +0.4 points.
5.
Mixxx3.5%
Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share +0.4 points.
6.
Traktor3.5%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share +0.4 points.
1.6%
Held 7th. 40 estimated branded searches, -20% vs prior month. Share +0.1 points.
Which brand is most popular in search among DJ software in New Zealand?
7 brands
In September 2026, Serato was the most searched among DJ software in New Zealand, with an estimated 1K branded searches, 38.8% of all searches for the seven we track. rekordbox is in 2nd place, 4.7 percentage points behind at 34.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Serato | 33.9% → 38.8% | 53.5%Aug 2026 | 33.9%Oct 2025 | 2nd → 1st |
| rekordbox | 33.9% → 34.1% | 35.5%Apr 2026 | 24.1%Jul 2026 | 1st → 2nd |
| VirtualDJ | 16.3% → 15.1% | 16.4%Dec 2025 | 10.7%Jul 2026 | 3rd |
| djay | 4.7% → 3.5% | 5%Apr 2026 | 3%Jul 2026 | 5th → 4th |
| Mixxx | 3.7% → 3.5% | 4.4%Mar 2026 | 2.3%Jul 2026 | 6th → 5th |
| Traktor | 5.8% → 3.5% | 5.8%Dec 2025 | 3.1%Aug 2026 | 4th → 6th |
| Engine DJ | 1.7% → 1.6% | 2.7%May 2026 | 1.3%Mar 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Serato’s share of searches among DJ software in New Zealand increased from 33.9% to 38.8%.
- Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software in New Zealand decreased from 16.3% to 15.1%.
- Across the 12 months ending September 2026, djay’s share of searches among DJ software in New Zealand decreased from 4.7% to 3.5%.
- Across the 12 months ending September 2026, Traktor’s share of searches among DJ software in New Zealand decreased from 5.8% to 3.5%.
- Across the 12 months ending September 2026, Serato’s share of searches among DJ software in New Zealand peaked at 53.5% in August 2026 and was lowest at 33.9% in October 2025.
- Across the 12 months ending September 2026, rekordbox’s share of searches among DJ software in New Zealand peaked at 35.5% in April 2026 and was lowest at 24.1% in July 2026.
- Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software in New Zealand peaked at 16.4% in December 2025 and was lowest at 10.7% in July 2026.
- Across the 12 months ending September 2026, djay’s share of searches among DJ software in New Zealand peaked at 5% in April 2026 and was lowest at 3% in July 2026.
- Across the 12 months ending September 2026, Mixxx’s share of searches among DJ software in New Zealand peaked at 4.4% in March 2026 and was lowest at 2.3% in July 2026.
- Across the 12 months ending September 2026, Traktor’s share of searches among DJ software in New Zealand peaked at 5.8% in December 2025 and was lowest at 3.1% in August 2026.
- Across the 12 months ending September 2026, Engine DJ’s share of searches among DJ software in New Zealand peaked at 2.7% in May 2026 and was lowest at 1.3% in March 2026.
- Across the 12 months ending September 2026, Serato rose from 2nd to 1st among DJ software in New Zealand.
- Across the 12 months ending September 2026, rekordbox fell from 1st to 2nd among DJ software in New Zealand.
- Across the 12 months ending September 2026, djay rose from 5th to 4th among DJ software in New Zealand.
- Across the 12 months ending September 2026, Mixxx rose from 6th to 5th among DJ software in New Zealand.
- Across the 12 months ending September 2026, Traktor fell from 4th to 6th among DJ software in New Zealand.
- Across the 12 months ending September 2026, Engine DJ held steady: its share of searches among DJ software in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand DJ software in September 2026?
7 changes
In September 2026, rekordbox gained share of searches among DJ software in New Zealand, from 24.8% to 34.1%.
In September 2026, VirtualDJ gained share of searches among DJ software in New Zealand, from 11% to 15.1%.
In September 2026, Serato lost share of searches among DJ software in New Zealand, from 53.5% to 38.8%.
Estimated monthly branded searches for Traktor in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
Estimated monthly branded searches for djay in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Estimated monthly branded searches for Engine DJ in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
Estimated monthly branded searches for Mixxx in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
Compare popularity between leading brands
- Serato vs rekordbox: compare popularity
- Serato vs VirtualDJ: compare popularity
- Serato vs djay: compare popularity
- Serato vs Mixxx: compare popularity
- rekordbox vs VirtualDJ: compare popularity
- rekordbox vs djay: compare popularity
- rekordbox vs Mixxx: compare popularity
- VirtualDJ vs djay: compare popularity
- VirtualDJ vs Mixxx: compare popularity
- djay vs Mixxx: compare popularity
- Compare any of these brands
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