How popular isEngine DJ?
In September 2026, people searched for Engine DJ by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 1.6% of all New Zealand DJ software searches, placing Engine DJ seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about DJ software, Engine DJ did not appear in any of the answers.
Engine DJ is the seventh most searched of 7 competitors and not listed in any AI answer.
SeratoShare of searches 38.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
rekordboxShare of searches 34.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
VirtualDJShare of searches 15.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
djayShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Engine DJShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top DJ software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Engine DJ did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mixxx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- djay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traktor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Engine DJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about DJ software
5 answers
Asked ChatGPT
“Which DJ software should I use in New Zealand?”
Asked ChatGPT
“What are the best DJ software brands in New Zealand?”
Asked ChatGPT
“What's the best DJ software in New Zealand for mixing music?”
Searched Google, AI Overview
“best dj software”
Searched Google, AI Overview
“dj mixing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which DJ software compete with Engine DJ?
Share of searches by month for Serato, rekordbox, VirtualDJ, djay, Mixxx, Traktor, Engine DJ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Serato | rekordbox | VirtualDJ | djay | Mixxx | Traktor | Engine DJ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 33.9% | 16.3% | 4.7% | 3.7% | 5.8% | 1.7% |
| Nov 2025 | 43.9% | 29.7% | 13.2% | 3.7% | 3% | 4.7% | 1.7% |
| Dec 2025 | 34.2% | 34.2% | 16.4% | 3.8% | 3.8% | 5.8% | 1.7% |
| Jan 2026 | 41.4% | 31.8% | 12.4% | 3.5% | 2.9% | 5.4% | 2.5% |
| Feb 2026 | 37.6% | 33.1% | 14.7% | 4.1% | 3.4% | 5.3% | 1.9% |
| Mar 2026 | 41.3% | 31.7% | 12.4% | 4.4% | 4.4% | 4.4% | 1.3% |
| Apr 2026 | 35.5% | 35.5% | 13.8% | 5% | 3.9% | 5% | 1.4% |
| May 2026 | 43.2% | 29.2% | 13% | 4.7% | 3.7% | 3.7% | 2.7% |
| Jun 2026 | 37.9% | 33.3% | 14.8% | 4.2% | 3.4% | 4.2% | 2.3% |
| Jul 2026 | 53.5% | 24.1% | 10.7% | 3% | 2.3% | 4.7% | 1.7% |
| Aug 2026 | 53.5% | 24.8% | 11% | 3.1% | 3.1% | 3.1% | 1.4% |
| Sep 2026 | 38.8% | 34.1% | 15.1% | 3.5% | 3.5% | 3.5% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 1K | -47.4% | -14.8 points | |
| 2, held 2nd | 34.1% | 880 | 0% | +9.3 points | |
| 3, held 3rd | 15.1% | 390 | 0% | +4.1 points | |
| 4, held 4th | 3.5% | 90 | -18.2% | +0.4 points | |
| 5, held 5th | 3.5% | 90 | -18.2% | +0.4 points | |
| 6, held 6th | 3.5% | 90 | -18.2% | +0.4 points | |
| 7, held 7th | 1.6% | 40 | -20% | +0.1 points |
1.
Serato38.8%
Held 1st. 1K estimated branded searches, -47.4% vs prior month. Share -14.8 points.
34.1%
Held 2nd. 880 estimated branded searches, 0% vs prior month. Share +9.3 points.
15.1%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +4.1 points.
4.
djay3.5%
Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share +0.4 points.
5.
Mixxx3.5%
Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share +0.4 points.
6.
Traktor3.5%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share +0.4 points.
1.6%
Held 7th. 40 estimated branded searches, -20% vs prior month. Share +0.1 points.
Compare popularity between Engine DJ and its closest rivals
Every comparison with Engine DJ
6 comparisons
How has branded search demand for Engine DJ changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Engine DJ in New Zealand fell from 50 to 40.
- Across the 12 months ending September 2026, Engine DJ’s share of searches among DJ software in New Zealand peaked at 2.7% in May 2026 and was lowest at 1.3% in March 2026.
How did search popularity change for New Zealand DJ software in September 2026?
6 changes
In September 2026, rekordbox gained share of searches among DJ software in New Zealand, from 24.8% to 34.1%.
In September 2026, VirtualDJ gained share of searches among DJ software in New Zealand, from 11% to 15.1%.
In September 2026, Serato lost share of searches among DJ software in New Zealand, from 53.5% to 38.8%.
Estimated monthly branded searches for Traktor in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
Estimated monthly branded searches for djay in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Estimated monthly branded searches for Engine DJ in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
How are Engine DJ’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Engine DJ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- engine dj
- enginedj
Who owns Engine DJ?
Engine DJ is owned by 
AlphaTheta. Brandwave also tracks rekordbox, owned by the same company, in New Zealand.
Do you work for Engine DJ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Engine DJ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.