Serato vs VirtualDJ:Which is more popular?
In September 2026, Serato had more branded searches than VirtualDJ among DJ software in New Zealand. Serato had about 1,000 branded searches, while VirtualDJ had 390. Serato made up 38.8% of all DJ software searches we track, and VirtualDJ accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about DJ software, both Serato and VirtualDJ appeared in all five answers. Serato was mentioned before VirtualDJ in every answer.
Who do people search for more?
Serato, about 3 searches for every 1 for VirtualDJ
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Serato, named ahead of VirtualDJ in every answer
Follow Serato vs VirtualDJ and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top DJ software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Serato and VirtualDJ showed up in all five answers. Serato was listed before VirtualDJ in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Serato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
rekordbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VirtualDJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mixxx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
djay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Traktor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Engine DJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about DJ software
5 answers
Asked ChatGPT
“Which DJ software should I use in New Zealand?”
Asked ChatGPT
“What are the best DJ software brands in New Zealand?”
Asked ChatGPT
“What's the best DJ software in New Zealand for mixing music?”
Searched Google, AI Overview
“best dj software”
Searched Google, AI Overview
“dj mixing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Serato or VirtualDJ more popular in search?
This chart shows how often people search Google for Serato and VirtualDJ by name. Each line represents a brand's share of searches for all seven DJ software we track, month by month, from searches in New Zealand.
Share of searches by month for Serato, VirtualDJ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Serato | rekordbox | VirtualDJ | djay | Mixxx | Traktor | Engine DJ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 33.9% | 16.3% | 4.7% | 3.7% | 5.8% | 1.7% |
| Nov 2025 | 43.9% | 29.7% | 13.2% | 3.7% | 3% | 4.7% | 1.7% |
| Dec 2025 | 34.2% | 34.2% | 16.4% | 3.8% | 3.8% | 5.8% | 1.7% |
| Jan 2026 | 41.4% | 31.8% | 12.4% | 3.5% | 2.9% | 5.4% | 2.5% |
| Feb 2026 | 37.6% | 33.1% | 14.7% | 4.1% | 3.4% | 5.3% | 1.9% |
| Mar 2026 | 41.3% | 31.7% | 12.4% | 4.4% | 4.4% | 4.4% | 1.3% |
| Apr 2026 | 35.5% | 35.5% | 13.8% | 5% | 3.9% | 5% | 1.4% |
| May 2026 | 43.2% | 29.2% | 13% | 4.7% | 3.7% | 3.7% | 2.7% |
| Jun 2026 | 37.9% | 33.3% | 14.8% | 4.2% | 3.4% | 4.2% | 2.3% |
| Jul 2026 | 53.5% | 24.1% | 10.7% | 3% | 2.3% | 4.7% | 1.7% |
| Aug 2026 | 53.5% | 24.8% | 11% | 3.1% | 3.1% | 3.1% | 1.4% |
| Sep 2026 | 38.8% | 34.1% | 15.1% | 3.5% | 3.5% | 3.5% | 1.6% |
How has the Serato and VirtualDJ comparison changed over the last 12 months?
3 findings
- Serato was ahead of VirtualDJ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Serato’s share of searches among DJ software in New Zealand moved from 33.9% to 38.8%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software in New Zealand moved from 16.3% to 15.1%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand DJ software in September 2026?
2 changes
In September 2026, VirtualDJ gained share of searches among DJ software in New Zealand, from 11% to 15.1%.
In September 2026, Serato lost share of searches among DJ software in New Zealand, from 53.5% to 38.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Serato’s and VirtualDJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among DJ software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.