Brandwave

Bosch vs LG:Which is more popular?

In September 2026, Bosch had more branded searches than LG among dishwasher brands in New Zealand. Bosch had about 620 branded searches, while LG had 280. Bosch made up 2.3% of all dishwasher brand searches we track, and LG accounted for 1%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Bosch appeared in four of the five answers and LG in one. Bosch was mentioned before LG in every answer.

Among dishwasher brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 2 searches for every 1 for LG

Bosch 620 searchesLG 280 searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, LG in 1

Bosch in 4 of 5LG in 1 of 5

Who does AI recommend more?

Bosch, named ahead of LG in every answer

Bosch first in 4LG never first

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before LG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. Haier4th
  5. LG5th
  6. Samsung6th
  7. Beko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or LG more popular in search?

This chart shows how often people search Google for Bosch and LG by name. Each line represents a brand's share of searches for all seven dishwasher brands we track, month by month, from searches in New Zealand.

Bosch and LG among dishwasher brands in New Zealand, by month

Share of searches by month for Bosch, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleHaierBoschBekoSamsungLG
Oct 202573.1%10.7%9.4%2.1%2.3%1.4%0.99%
Nov 202573%12.9%8.1%1.9%1.6%1.4%1.1%
Dec 202574.3%10.4%8.5%1.8%2.1%1.8%1.1%
Jan 202672.4%10.6%10.2%2.1%2.3%1.4%1%
Feb 202674.3%11.4%8.2%2%2%1.2%0.88%
Mar 202676.7%11%6.8%1.7%1.7%1.2%0.9%
Apr 202672.8%10.8%9.6%2.1%1.9%1.4%1.3%
May 202674.3%11.6%8.2%2%2%1%0.91%
Jun 202674.6%10.8%8.3%2%2.1%1%1.1%
Jul 202678.1%8.4%7.7%1.9%1.9%1.1%0.93%
Aug 202676.6%9.2%8.1%1.9%1.6%1.5%1%
Sep 202674.7%11%7.8%2.3%1.6%1.5%1%

How has the Bosch and LG comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in New Zealand moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 590 to 620.
  • Across the 12 months ending September 2026, LG’s share of searches among dishwasher brands in New Zealand moved from 0.99% to 1%, and its estimated monthly branded searches held steady at 280.

How did search popularity change for New Zealand dishwasher brands in September 2026?

0 changes

Neither Bosch nor LG moved beyond provider rounding among dishwasher brands in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

4 branded search terms

  • bosch 10kg washing machine
  • bosch cooktop
  • bosch dishdrawer
  • bosch integrated dishwasher

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

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