Mimco vs Status Anxiety:Which is more popular by branded search in New Zealand?
In August 2026, Status Anxiety had more branded searches than Mimco among designer handbag labels in New Zealand. Status Anxiety was estimated to have 15.2K branded searches compared to Mimco’s 1.8K, and held a 29.7% Share of Search versus Mimco’s 3.5%.
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Which is more popular in search, Mimco or Status Anxiety?
Compare the designer handbag and leather goods labels New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Status Anxiety, Mimco. The figures are in the table below the chart.
View monthly share of search table
| Month | Status Anxiety | Saben | Deadly Ponies | Yu Mei | Mimco |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.2% | 23% | 9.9% | 4.3% |
| Nov 2025 | 32.6% | 34.2% | 22.4% | 7.5% | 3.4% |
| Dec 2025 | 33.2% | 24.1% | 24.1% | 14.9% | 3.7% |
| Jan 2026 | 30.1% | 27.1% | 26.4% | 12.2% | 4.1% |
| Feb 2026 | 26.8% | 31.4% | 26.7% | 11.1% | 4.1% |
| Mar 2026 | 30.9% | 27.8% | 27% | 10.7% | 3.7% |
| Apr 2026 | 29.1% | 27.7% | 29.1% | 9.8% | 4.2% |
| May 2026 | 25.1% | 32.5% | 28.7% | 9.9% | 3.8% |
| Jun 2026 | 30.1% | 32.4% | 24.2% | 9.8% | 3.6% |
| Jul 2026 | 28.9% | 28.2% | 28.6% | 10.3% | 4.1% |
| Aug 2026 | 29.7% | 29.3% | 26.2% | 11.3% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Mimco and Status Anxiety comparison changed over the last 12 months?
3 findings
- Status Anxiety was ahead of Mimco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mimco’s estimated Share of Search among designer handbag labels in New Zealand moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 2K to 1.8K.
- Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand moved from 31.7% to 29.7%, and its estimated monthly branded searches moved from 14.8K to 15.2K.
How did search popularity change for New Zealand designer handbag labels in August 2026?
2 changes
In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.
In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Mimco’s and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mimco
12 branded search terms
- mimco
- mimco bag
- mimco co nz
- mimco jewellery
- mimco leather bag
- mimco near me
- mimco nz
- mimco online
- mimco purse
- mimco shoes
- mimco tote
- mimco wallet
Status Anxiety
27 branded search terms
- purse status anxiety
- status anxiety
- status anxiety bag
- status anxiety bag sale
- status anxiety belt
- status anxiety card holder
- status anxiety crossbody bag
- status anxiety force of being
- status anxiety force of being bag
- status anxiety last mountains bag
- status anxiety leather bag
- status anxiety mens wallet
- status anxiety nappy bag
- status anxiety near me
- status anxiety nz
- status anxiety plunder
- status anxiety plunder bag
- status anxiety purse
- status anxiety sale
- status anxiety shoulder bag
- status anxiety sunglasses
- status anxiety tote
- status anxiety tote bag
- status anxiety wallet
- statusanxiety
- statusanxiety com au
- statusanxiety nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.