Dental practice management software in New Zealand:Which brands are most popular in search?
In August 2026, Dentally was the most searched among dental practice management software in New Zealand, with an estimated 380 branded searches and 73.1% estimated Share of Search within this set.
Dentally73.1%
EXACT17.3%
Open Dental7.7%
Dental4Windows1.9%
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Share of SearchLeaderboard
Compare dental practice management systems available to New Zealand dental clinics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dentally, EXACT, Open Dental. The figures are in the table below the chart.
View monthly share of search table
| Month | Dentally | EXACT | Open Dental | Dental4Windows |
|---|---|---|---|---|
| Oct 2025 | 50% | 30% | 15% | 5% |
| Nov 2025 | 45.5% | 31.8% | 18.2% | 4.5% |
| Dec 2025 | 37.5% | 33.3% | 25% | 4.2% |
| Jan 2026 | 40% | 40% | 15% | 5% |
| Feb 2026 | 34.5% | 48.3% | 13.8% | 3.4% |
| Mar 2026 | 50% | 38.9% | 8.3% | 2.8% |
| Apr 2026 | 39.3% | 46.4% | 10.7% | 3.6% |
| May 2026 | 51.7% | 34.5% | 10.3% | 3.4% |
| Jun 2026 | 47.5% | 37.5% | 12.5% | 2.5% |
| Jul 2026 | 67.5% | 20% | 10% | 2.5% |
| Aug 2026 | 73.1% | 17.3% | 7.7% | 1.9% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.1% | 380 | +40.7% | +5.6 points | |
| 2, held 2nd | 17.3% | 90 | +12.5% | -2.7 points | |
| 3, held 3rd | 7.7% | 40 | 0% | -2.3 points | |
| 4, held 4th | 1.9% | 10 | 0% | -0.6 points |
1.
Dentally73.1%
held 1st · 380 estimated branded searches · +40.7% vs prior month · +5.6 points
2.
EXACT17.3%
held 2nd · 90 estimated branded searches · +12.5% vs prior month · -2.7 points
7.7%
held 3rd · 40 estimated branded searches · 0% vs prior month · -2.3 points
1.9%
held 4th · 10 estimated branded searches · 0% vs prior month · -0.6 points
Compare search popularity between leading brands
Which brand is most popular in search among dental practice management software in New Zealand?
4 brands
In August 2026, Dentally was the most searched among dental practice management software in New Zealand, with an estimated 380 branded searches and 73.1% estimated Share of Search within this set. EXACT is in 2nd place, 55.8 percentage points behind at 17.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 50% → 73.1% | 73.1%Aug 2026 | 34.5%Feb 2026 | 1st | |
| 30% → 17.3% | 48.3%Feb 2026 | 17.3%Aug 2026 | 2nd | |
| 15% → 7.7% | 25%Dec 2025 | 7.7%Aug 2026 | 3rd | |
| 5% → 1.9% | 5%Oct 2025 | 1.9%Aug 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand increased from 50% to 73.1%.
- Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand decreased from 30% to 17.3%.
- Across the 11 months ending August 2026, Open Dental’s estimated Share of Search among dental practice management software in New Zealand decreased from 15% to 7.7%.
- Across the 11 months ending August 2026, Dental4Windows’ estimated Share of Search among dental practice management software in New Zealand decreased from 5% to 1.9%.
- Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand peaked at 73.1% in August 2026 and was lowest at 34.5% in February 2026.
- Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand peaked at 48.3% in February 2026 and was lowest at 17.3% in August 2026.
- Across the 11 months ending August 2026, Open Dental’s estimated Share of Search among dental practice management software in New Zealand peaked at 25% in December 2025 and was lowest at 7.7% in August 2026.
How did search popularity change for New Zealand dental practice management software in August 2026?
4 changes

In August 2026, Dentally gained estimated Share of Search among dental practice management software in New Zealand, from 67.5% to 73.1%.

In August 2026, EXACT lost estimated Share of Search among dental practice management software in New Zealand, from 20% to 17.3%.

In August 2026, Open Dental lost estimated Share of Search among dental practice management software in New Zealand, from 10% to 7.7%.

In August 2026, Dental4Windows lost estimated Share of Search among dental practice management software in New Zealand, from 2.5% to 1.9%.

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