Brandwave

Dental practice management software in New Zealand:Which brands are most popular in search?

In August 2026, Dentally was the most searched among dental practice management software in New Zealand, with an estimated 380 branded searches and 73.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dentally73.1%
  2. EXACT17.3%
  3. Open Dental7.7%
  4. Dental4Windows1.9%

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Share of SearchLeaderboard

Compare dental practice management systems available to New Zealand dental clinics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dental practice management software in New Zealand, by month

Share of Search by month for Dentally, EXACT, Open Dental. The figures are in the table below the chart.

View monthly share of search table
MonthDentallyEXACTOpen DentalDental4Windows
Oct 202550%30%15%5%
Nov 202545.5%31.8%18.2%4.5%
Dec 202537.5%33.3%25%4.2%
Jan 202640%40%15%5%
Feb 202634.5%48.3%13.8%3.4%
Mar 202650%38.9%8.3%2.8%
Apr 202639.3%46.4%10.7%3.6%
May 202651.7%34.5%10.3%3.4%
Jun 202647.5%37.5%12.5%2.5%
Jul 202667.5%20%10%2.5%
Aug 202673.1%17.3%7.7%1.9%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Dentally

    73.1%

    held 1st · 380 estimated branded searches · +40.7% vs prior month · +5.6 points

  2. 2.EXACT

    17.3%

    held 2nd · 90 estimated branded searches · +12.5% vs prior month · -2.7 points

  3. held 3rd · 40 estimated branded searches · 0% vs prior month · -2.3 points

  4. held 4th · 10 estimated branded searches · 0% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among dental practice management software in New Zealand?

In August 2026, Dentally was the most searched among dental practice management software in New Zealand, with an estimated 380 branded searches and 73.1% estimated Share of Search within this set. EXACT is in 2nd place, 55.8 percentage points behind at 17.3% Share of Search.

New Zealand dental practice management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dentally50% → 73.1%73.1%Aug 202634.5%Feb 20261st
EXACT30% → 17.3%48.3%Feb 202617.3%Aug 20262nd
Open Dental15% → 7.7%25%Dec 20257.7%Aug 20263rd
Dental4Windows5% → 1.9%5%Oct 20251.9%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand increased from 50% to 73.1%.
  • Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand decreased from 30% to 17.3%.
  • Across the 11 months ending August 2026, Open Dental’s estimated Share of Search among dental practice management software in New Zealand decreased from 15% to 7.7%.
  • Across the 11 months ending August 2026, Dental4Windows’ estimated Share of Search among dental practice management software in New Zealand decreased from 5% to 1.9%.
  • Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand peaked at 73.1% in August 2026 and was lowest at 34.5% in February 2026.
  • Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand peaked at 48.3% in February 2026 and was lowest at 17.3% in August 2026.
  • Across the 11 months ending August 2026, Open Dental’s estimated Share of Search among dental practice management software in New Zealand peaked at 25% in December 2025 and was lowest at 7.7% in August 2026.

How did search popularity change for New Zealand dental practice management software in August 2026?

  1. In August 2026, Dentally gained estimated Share of Search among dental practice management software in New Zealand, from 67.5% to 73.1%.

  2. In August 2026, EXACT lost estimated Share of Search among dental practice management software in New Zealand, from 20% to 17.3%.

  3. In August 2026, Open Dental lost estimated Share of Search among dental practice management software in New Zealand, from 10% to 7.7%.

  4. In August 2026, Dental4Windows lost estimated Share of Search among dental practice management software in New Zealand, from 2.5% to 1.9%.

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