Dentally vs EXACT:Which is more popular by branded search in New Zealand?
In August 2026, Dentally had more branded searches than EXACT among dental practice management software in New Zealand. Dentally was estimated to have 380 branded searches compared to EXACT’s 90, and held a 73.1% Share of Search versus EXACT’s 17.3%.
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Which is more popular in search, Dentally or EXACT?
Compare dental practice management systems available to New Zealand dental clinics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dentally, EXACT. The figures are in the table below the chart.
View monthly share of search table
| Month | Dentally | EXACT | Open Dental | Dental4Windows |
|---|---|---|---|---|
| Oct 2025 | 50% | 30% | 15% | 5% |
| Nov 2025 | 45.5% | 31.8% | 18.2% | 4.5% |
| Dec 2025 | 37.5% | 33.3% | 25% | 4.2% |
| Jan 2026 | 40% | 40% | 15% | 5% |
| Feb 2026 | 34.5% | 48.3% | 13.8% | 3.4% |
| Mar 2026 | 50% | 38.9% | 8.3% | 2.8% |
| Apr 2026 | 39.3% | 46.4% | 10.7% | 3.6% |
| May 2026 | 51.7% | 34.5% | 10.3% | 3.4% |
| Jun 2026 | 47.5% | 37.5% | 12.5% | 2.5% |
| Jul 2026 | 67.5% | 20% | 10% | 2.5% |
| Aug 2026 | 73.1% | 17.3% | 7.7% | 1.9% |
| Sep 2026 | — | — | — | — |
How has the Dentally and EXACT comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: EXACT took it in February 2026, Dentally took it in March 2026, EXACT took it in April 2026, Dentally took it in May 2026.
- Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand moved from 50% to 73.1%, and its estimated monthly branded searches moved from 100 to 380.
- Across the 11 months ending August 2026, EXACT’s estimated Share of Search among dental practice management software in New Zealand moved from 30% to 17.3%, and its estimated monthly branded searches moved from 60 to 90.
How did search popularity change for New Zealand dental practice management software in August 2026?
2 changes
In August 2026, Dentally gained estimated Share of Search among dental practice management software in New Zealand, from 67.5% to 73.1%.
In August 2026, EXACT lost estimated Share of Search among dental practice management software in New Zealand, from 20% to 17.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Dentally’s and EXACT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dentally
4 branded search terms
- dentally
- dentally com
- dentally dental software
- dentally nz
EXACT
7 branded search terms
- exact dental software
- exact dental software demo
- exact dental software download
- exact dental software price
- exact practice management
- exact professional dental software
- soe exact dental software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.