Dentally vs Open Dental:Which is more popular by branded search in New Zealand?
In August 2026, Dentally had more branded searches than Open Dental among dental practice management software in New Zealand. Dentally was estimated to have 380 branded searches compared to Open Dental’s 40, and held a 73.1% Share of Search versus Open Dental’s 7.7%.
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Which is more popular in search, Dentally or Open Dental?
Compare dental practice management systems available to New Zealand dental clinics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dentally, Open Dental. The figures are in the table below the chart.
View monthly share of search table
| Month | Dentally | EXACT | Open Dental | Dental4Windows |
|---|---|---|---|---|
| Oct 2025 | 50% | 30% | 15% | 5% |
| Nov 2025 | 45.5% | 31.8% | 18.2% | 4.5% |
| Dec 2025 | 37.5% | 33.3% | 25% | 4.2% |
| Jan 2026 | 40% | 40% | 15% | 5% |
| Feb 2026 | 34.5% | 48.3% | 13.8% | 3.4% |
| Mar 2026 | 50% | 38.9% | 8.3% | 2.8% |
| Apr 2026 | 39.3% | 46.4% | 10.7% | 3.6% |
| May 2026 | 51.7% | 34.5% | 10.3% | 3.4% |
| Jun 2026 | 47.5% | 37.5% | 12.5% | 2.5% |
| Jul 2026 | 67.5% | 20% | 10% | 2.5% |
| Aug 2026 | 73.1% | 17.3% | 7.7% | 1.9% |
| Sep 2026 | — | — | — | — |
How has the Dentally and Open Dental comparison changed over the last 12 months?
3 findings
- Dentally was ahead of Open Dental in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand moved from 50% to 73.1%, and its estimated monthly branded searches moved from 100 to 380.
- Across the 11 months ending August 2026, Open Dental’s estimated Share of Search among dental practice management software in New Zealand moved from 15% to 7.7%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand dental practice management software in August 2026?
2 changes

In August 2026, Dentally gained estimated Share of Search among dental practice management software in New Zealand, from 67.5% to 73.1%.

In August 2026, Open Dental lost estimated Share of Search among dental practice management software in New Zealand, from 10% to 7.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Dentally’s and Open Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dentally
4 branded search terms
- dentally
- dentally com
- dentally dental software
- dentally nz
Open Dental
8 branded search terms
- eclipboard open dental
- open dental practice management software
- open dental pricing
- open dental program
- open dental software cost
- open dental software reviews
- opendental
- opendental com

Put your own brand in this comparison
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