Brandwave

Nissin vs Nongshim:Which is more popular?

In September 2026, Nongshim had more branded searches than Nissin among cup noodles brands in New Zealand. Nongshim had about 2,550 branded searches, while Nissin had 890. Nongshim made up 18.3% of all cup noodles brand searches we track, and Nissin accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about cup noodles brands, both Nissin and Nongshim appeared in all five answers. Nissin was mentioned before Nongshim in four out of five answers.

Among cup noodles brands in New Zealand in September 2026

Who do people search for more?

Nongshim, about 3 searches for every 1 for Nissin

Nongshim 2.5K searchesNissin 890 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Nissin in 5 of 5Nongshim in 5 of 5

Who does AI recommend more?

Nissin, named ahead of Nongshim in 4 of 5 answers

Nissin first in 4Nongshim first in 1

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Top cup noodles brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Nissin and Nongshim showed up in all five answers. Nissin was listed before Nongshim in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nissin1st
  2. Nongshim2nd
  3. Indomie3rd
  4. Maggi4th
  5. Samyang5th
  6. MAMA6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nongshim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nissin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samyang2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAMA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cup noodles brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nissin or Nongshim more popular in search?

This chart shows how often people search Google for Nissin and Nongshim by name. Each line represents a brand's share of searches for all six cup noodles brands we track, month by month, from searches in New Zealand.

Nissin and Nongshim among cup noodles brands in New Zealand, by month

Share of searches by month for Nongshim, Nissin. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiNissinMAMA
Oct 202529%25%20.7%18.9%5.5%0.87%
Nov 202531.8%24.9%20.2%17.2%5%0.96%
Dec 202528.8%26.3%22.5%15.6%5.8%1.1%
Jan 202626%26.4%22%19.2%5.5%0.97%
Feb 202627.7%29.3%18.7%17.4%6.1%0.84%
Mar 202622.5%30%22.7%16.4%7.1%1.3%
Apr 202625%28%20.7%18.6%6.7%0.92%
May 202621.5%29.9%21.2%18.2%8.1%1%
Jun 202622.1%27.2%22.9%19%7.7%1%
Jul 202627.1%22%24.1%17.6%8.2%1%
Aug 202625.5%26.1%21.8%17.2%8.3%1.2%
Sep 202632.1%25.9%18.3%16.3%6.4%1%

How has the Nissin and Nongshim comparison changed over the last 12 months?

3 findings
  • Nongshim was ahead of Nissin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nissin’s share of searches among cup noodles brands in New Zealand moved from 5.5% to 6.4%, and its estimated monthly branded searches moved from 700 to 890.
  • Across the 12 months ending September 2026, Nongshim’s share of searches among cup noodles brands in New Zealand moved from 20.7% to 18.3%, and its estimated monthly branded searches moved from 2.6K to 2.5K.

How did search popularity change for New Zealand cup noodles brands in September 2026?

2 changes
  1. In September 2026, Nongshim lost share of searches among cup noodles brands in New Zealand, from 21.8% to 18.3%.

  2. In September 2026, Nissin lost share of searches among cup noodles brands in New Zealand, from 8.3% to 6.4%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Nissin’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nissin

2 branded search terms

  • cup noodles
  • nissin cup noodles

Nongshim

9 branded search terms

  • nongshim
  • nongshim bowl noodle
  • nongshim chapagetti
  • nongshim onion rings
  • nongshim ramyun
  • noodle nongshim
  • shin ramyun
  • shin ramyun cup
  • shin ramyun kimchi

How the Brand Demand Index is measured

Other head-to-heads among cup noodles brands

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